Should You Buy Klarna Stock Before the New Year?
Klarna has seen rapid growth in its buy now, pay later (BNPL) services, with a surge in users and revenue. The company added 27 million new customers in the third quarter of 2025 alone. Major brands like Uber, Nike, and Airbnb now offer Klarna as a payment option.
The Swedish fintech firm expanded its reach significantly in recent months. Over 850,000 retailers worldwide now support Klarna’s BNPL service, with 235,000 new merchants joining in Q3 2025. Well-known names such as H&M, Sephora, IKEA, and Lufthansa Group have also integrated Klarna into their payment systems.
Revenue in the U.S. climbed by 51% year over year during the same period. The company’s global repayment rate for BNPL transactions remains high at 99%. To manage risk, Klarna relies on AI-driven eligibility checks before approving any purchase.
In July 2025, Klarna launched its physical card in the U.S., attracting 4 million sign-ups within four months. With 114 million active users globally, the company still has room to issue more cards. Projections suggest fourth-quarter revenue could surpass $1 billion for the first time.
Klarna’s expansion continues as more retailers and users adopt its payment solutions. The company’s strict AI assessments and strong repayment rates support its growth. With rising revenue and a broadening merchant network, Klarna remains a key player in the BNPL market.
