Sheffield United secures Midnite as its primary sponsor.
Sheffield United Football Club has announced a new partnership with Midnite, making the betting platform the club's principal partner for the upcoming 2025-26 season. This collaboration promises to bring exciting changes to Bramall Lane and offer memorable moments for Blades fans.
## Sponsorship and Visibility
Midnite's branding will be prominently displayed across Sheffield United's media channels, with the logo featuring on the front of the men's and women's first-team shirts, training kits, and replica gear. Fans attending home matches will notice the Midnite logo around the stadium, on matchday sheets, and in the official program.
## VIP Experiences for Fans
As part of the partnership, Midnite will launch a "Premium Seat Upgrade" initiative. Two season ticket holders will be randomly selected before each men's home league fixture to enjoy a premium matchday experience inside the Tony Currie Suite, one of the most exclusive areas in the stadium.
## Engagement Campaigns
Midnite and Sheffield United will work together to create fan engagement campaigns throughout the season. These campaigns aim to bring supporters closer to the team, offering behind-the-scenes access and exclusive experiences to deepen the connection between fans and the club.
## Responsible Gambling Practices
The partnership will operate in accordance with the Gambling Commission's codes of practice to ensure responsible gambling practices.
Paul Fielder, Head of Commercial at Sheffield United, expressed his delight at welcoming Midnite as the principal partner for the 2025-26 season. Jonathan Shaw, Vice President of Growth at Midnite, shared his excitement about the partnership with Sheffield United for the coming season.
This partnership continues Midnite's efforts to build its presence and offer a genuine alternative to the established tier-one operators in the UK market. The collaboration between Sheffield United and Midnite will develop over the 2025-26 season as both parties work together to make the season memorable for Blades fans.
[1] Sheffield United Press Release, [Date] [2] Midnite Press Release, [Date]
Fans can look forward to the Midnite logo being prominently displayed during sports matches at Bramall Lane, as the betting platform will sponsor the front of both the men's and women's first-team shirts. Furthermore, supporters might receive a premium matchday experience in the Tony Currie Suite, thanks to Midnite's "Premium Seat Upgrade" initiative.
