Unleashing Franca's Entrepreneurial Spirit - Her New Venture with Isabell Werth
Fearless and audacious, the renowned TV presenter Franca Lehfeldt (34) has ventured into the business world. She recently opened her marketing and communications agency, and surprise, surprise – who's her first significant client? Seven-time Olympic champion Dressage rider Isabell Werth (54)! As Franca shared with "Bunte", their bond in equestrian sports helped lay the foundation for their professional collaboration.
"Bild" newspaper revealed that Franca will be responsible for project management in the realms of communication (social media, press relations, digital formats creation) and marketing within this venture. She and Isabell Werth met through their shared love for equestrian sports and hit it off. Isabell explained, "Her courage, passion for entrepreneurship, and our undeniable chemistry were the winning factors that led to this collaboration."
Jumping into a New Chapter - Franca's Career Switch
October 2021 marked the beginning of Franca Lehfeldt's audacious journey, as she announced her decision to leave her post as a political journalist at Welt and form her own communication and marketing agency. In a heartfelt post on Instagram, Franca shared her feelings: "If you don't jump now, you'll never jump... this thought has been on my mind for the last few months, and I finally took the plunge!"
Originally recognized for her work as a reporter at RTL, Franca made headlines as the chief political magazines reporter in 2021. Her five-year stint at "RTL News" preceded her time at Welt, where she worked until establishing her agency. Not to forget, her high-profile relationship with the Finance Minister and FDP leader, Christian Lindner (44), became public in 2018, and the two walked down the aisle in June 2022 on Sylt.
Insights into Franca's New Role
What does Franca's new role with Isabell Werth entail? As a marketing and communications consultant, she will be managing projects related to communication (social media, press relations, format development) and marketing. By leveraging her skills in these areas, Franca will undoubtedly contribute to strengthening Isabell Werth's digital presence and overall brand strategy.
With her expertise in media outreach, social media management, event participation, and brand storytelling, Franca aims to fortify Isabell Werth's public image and resonate with a broader audience. By making her more relatable, visible and admired, Franca's marketing and communications strategies can help Isabell Werth's career reach new heights.
In the realms of digital marketing, a well-crafted strategy might include:
- Media Outreach: Implementing PR efforts to secure coverage in high-profile publications.
- Social Media Management: Creating engaging content that resonates with fans and customers, including behind-the-scenes stories, motivational quotes, and event updates.
- Event Participation: Identifying and participating in events that align with Isabell Werth's public persona, enhancing her exposure and following.
- Brand Storytelling: Sharing Isabell Werth's achievements and personal story through compelling narratives, building a stronger emotional connection with her audience.
Embarking on this journey, Franca's determination, passion, and connection with Isabell Werth are bound to lead to remarkable success in the marketing and communications world.
