Breaking News: Hertha BSC's Shares on Auction Block - 777 Partners' Debts Propel Sale
Shares of Hertha BSC are being aggressively sold
Pound the Drum, It's Auction Time for Hertha BSC 🔔💸
In a shocking turn of events, the juicy gossip mill is churning with whispers about the potential sale of Hertha BSC's shares held by US investors, 777 Partners. According to juicy rumors, the bidding war could kick off as early as this afternoon (New York Time).
That's right, y'all! The football club shares held by the US investment goliath, 777 Partners, are reportedly up for grabs, including shares of Hertha BSC GmbH & Co. KGaA. The scoop comes from respectable sources such as ARD-Sportschau and investigative portal "Josimar." Hertha BSC itself has yet to make a peep about this intriguing development.
The auction is said to be public and is set to go down at 10 AM in the Big Apple (New York City). Interested parties can register by simply firing off an email and then participate via the magical world of video. But, will the Hertha shares find a new home? That's the million-dollar question, according to "Josimar" and Sportschau. American insurance company A-CAP might throw a financial lifeline by placing a "loan bid," which would clear 777 Partners' debts to A-CAP. Under this scenario, the clubs would fall under the management and ownership of our friendly neighborhood A-CAP.
But wait, there's more! 🚨🎉
Amidst the drama, there are further uncertainties, as reported by Sportschau. A possible obstacle is the articles of association of Hertha BSC GmbH & Co. KGaA. The fine print states that the transfer of shares requires the prior written consent of the personally liable partner, which is the administrative GmbH. The question remains whether this veto right applies in this wild auction scenario.
So, how the heck did we get here? Since March 2023, 777 Partners has held a hefty 78.8 percent stake in Hertha's shares, previously acquired from investor Lars Windhorst. The entry of 777 Partners was met with high hopes in Berlin, as the new investor brought a wealth of football business expertise. The 777 portfolio includes big names like FC Sevilla, Standard Liège, CFC Genoa, Red Star Paris, and Vasco da Gama from Brazil.
Fasten Your Seatbelts: Rollercoaster Ride Ahead! 🎢😱
However, as Sportschau reports, 777 Partners ran breathless after a failed attempt to gobble up English Premier League club, Everton. In a desperate bid for survival, 777 Partners secured a simple loan of $23 million from A-CAP. But, oops, this loan wasn't your run-of-the-mill loan. It grew like a tumor, with the balance ballooning to a whopping $350 million. With no hope of repayment, 777 Partners' shares in Hertha BSC GmbH & Co. KGaA and the other clubs have now been put up for auction.
Hertha BSC had been eyeing the opportunity to buy back the shares, as expressed by the club president Fabian Drescher during the recent general meeting. However, the sudden auction date could create some logistical headaches for the financially beleaguered Berlin outfit, as Drescher mentioned at the end of May that there were "no signals that a short-term sale of the shares is imminent." The boys in blue and white would have to hustle and secure their own financing, given the auction was reportedly announced on May 29.
Sources: ntv.de, ses
Enrichment Data:- The auction of shares held by 777 Partners in Hertha BSC GmbH & Co. KGaA and other football clubs took place on June 6, 2025, at the offices of Cadwalader, Wickersham & Taft LLP in New York. The sale included all shares still held by 777 Partners in Hertha Berlin, Genoa CFC, Sevilla, Standard de Liège, Red Star, and Vasco da Gama.- This sale is part of 777 Partners' financial struggles, as they face creditors and potential bankruptcy.- Details about how the requirements outlined in the company's articles of association are being handled during the auction were not provided in the available information. However, the auction's rapid progression suggests that any legal or procedural requirements are being addressed to facilitate a timely sale.- Hertha BSC's recent financial struggles are part of the broader challenges faced by 777 Partners across their football investments. The company's financial situation led to a forced sale of their shares, which is likely to impact the future governance and financial stability of the club.
- The community policy of Hertha BSC may need to address the potential changes in the club's ownership, given the recent auction of shares held by 777 Partners.
- In light of the auction of various football clubs' shares, including Hertha BSC, the employment policy should be reviewed to ensure the continuous operation of the sports organizations, considering the potential new ownership and any financial adjustments that may ensue.
