Shamrock Rovers renew their partnership with Future Ticketing for upcoming seasons
Future Ticketing, a leading ticketing software specialist, has renewed its partnership with Shamrock Rovers, Ireland's top League of Ireland Football club. This extended relationship will last until 2030, marking a significant and sustained impact on the club’s ticketing and data capabilities.
Since 2016, Future Ticketing has provided Shamrock Rovers with comprehensive digital ticketing software and data management services. This partnership has been instrumental in supporting the club’s growth and operational needs across multiple facets.
Aiding Compliance in European Competitions
Future Ticketing has assisted Shamrock Rovers in meeting complex ticketing requirements for European football competitions. This ensures compliance and smooth ticket distribution for high-profile fixtures.
Facilitating the Return to Football
In 2020, Future Ticketing played a crucial role in facilitating the return of football amid the COVID-19 pandemic. The company adapted to new health and safety measures and digital ticketing demands, enabling Shamrock Rovers to continue operations smoothly.
Improving Fan Experience
Future Ticketing implemented a flexible, bespoke ticketing system and digital ticket app for Shamrock Rovers. This improvement has enhanced the fan experience through quick, easy digital sales and instant revenue access, while automating administrative workload.
Utilising Fan Data Analytics
The partnership has also allowed Shamrock Rovers to harness fan data analytics. This valuable insight has informed club decisions, such as planning the new family-focused North Stand at Tallaght Stadium based on a deep understanding of their fan demographics.
Dashboard Connect Technology
Future Ticketing's Dashboard Connect technology enables the club to handle both home and away ticket sales through one GDPR-compliant platform. This prioritises loyal fans and ensures ticket holder visibility.
A Strategic Alignment
The partnership reflects a strategic alignment, with Shamrock Rovers committed to continuous innovation in ticketing and fan engagement. Future Ticketing's industry-leading technology and Irish football expertise blended with international best practices support this commitment.
A Decade of Success
The renewed contract continues a "mutually productive relationship" that is close to a decade old. Future Ticketing has 5,000 users across 14 time zones, and their technology has allowed Shamrock Rovers to scale seamlessly while delivering a smooth, high-quality experience for its supporters.
Under the new deal, Future Ticketing will continue to provide digital ticketing services to Shamrock Rovers until 2030. According to Future Ticketing, they have helped Shamrock Rovers meet key data and ticketing objectives throughout their partnership.
Ross Cullinane, Head of Business Operations at Shamrock Rovers, stated that Future Ticketing supported the club through a period of sustained growth, including record attendances at Tallaght Stadium and major European fixtures. Ms. Guinan, the chief marketing officer of Future Ticketing, mentioned that Shamrock Rovers is a regular participant in European competitions and Future Ticketing has assisted in hosting prestigious fixtures.
This multi-year deal renewal underscores the trust and success built over nearly a decade, with Future Ticketing playing a critical role in Shamrock Rovers’ sustained growth and digital transformation in ticketing.
