Seventeen newborn infants received SC-Freiburg shirts upon their birth.
In a unique and heartwarming gesture, JobRad, the main sponsor of SC Freiburg, welcomed the newest residents of Freiburg, Germany, by presenting miniature versions of the team's jersey to 17 newborn babies on the day of the new SC Freiburg jersey's release.
This initiative, part of an action where every newborn in the Freiburg region receives a complete mini-set for free on the day of the new SC jersey's release, aims to create early fan engagement, strengthen local ties, and raise brand awareness for JobRad. By connecting families with the club from the very beginning of a child's life, the company hopes to foster a lifelong affiliation with SC Freiburg.
The mini-kits, each a symbolic starting shot for the new Bundesliga season, were handed over directly at the hospitals where the newborns were born. The event, which took place at various hospitals including Diakoniekrankenhaus, Uniklinik, a birth house, and St. Josephskrankenhaus, was attended by Sandra Prediger, co-founder of JobRad, who personally handed over the mini-kits to the newborns.
The SC Freiburg mascot, Füchsle, was also present at the event, adding a playful touch to the occasion. The event further emphasized JobRad's commitment to the local community and the club's growth.
JobRad's significant investment in both the team and community-oriented fan engagement efforts is evident, with the company paying about 5 million euros annually as the club's main jersey sponsor. This promotional strategy is highlighted as an innovative way that JobRad leverages its sponsorship to secure a future fan base for SC Freiburg.
BreisgauLIVE reported on the event upon inquiry, underscoring its impact and the positive response it received from the community. This heartfelt welcome gesture not only brings joy to the newborns and their families but also strengthens the bond between JobRad, SC Freiburg, and the city of Freiburg.
Parents and families in Freiburg will undoubtedly pass on their love for sports and football, as their newborns receive miniature SC Freiburg jerseys, sponsored by JobRad. This gesture not only boosts the brand's presence in European football leagues but also adds to the rich tapestry of fan culture in the city.
