Seven-Eleven commemorates 98 years in business by offering free Slurpees, a unique tattoo service, and a grand birthday party.
In a vibrant celebration of frozen drinks and convenience-store culture, 7-Eleven is set to mark its 97th birthday on July 11, 2023, with a series of exciting events. The much-anticipated Slurpee Day will also return on July 11, 2025, for the company's 98th anniversary.
This year's Slurpee Day will see the introduction of an interactive experience, "Tongue-toos". These temporary tongue tattoos, available at select locations in major cities like Los Angeles, New York, Dallas-Fort Worth, Chicago, and more, are activated by enjoying a Slurpee. Customers can apply the tattoo on their tongue and witness a colorful reveal, making it a unique and fun addition to the celebration [1][4][5].
The fan-favourite Mountain Dew Infinite Swirl, a vibrant blue pineapple-berry blend, is making a comeback for the season. This flavour will be available not only as Slurpee drinks but also in Big Gulp varieties and 20-ounce bottles, expanding its availability to more formats [1][2].
In addition to the traditional free Slurpee giveaways, the celebration includes new experiences, flavours, prizes, and rewards. Loyalty members can play in-app games for a chance to win $5,000 daily by scanning the 7-Eleven or Speedway rewards app while purchasing qualifying items such as Slurpee and Big Gulp drinks, Big Bite hot dogs, or fuel. These games will be available through the end of 2025 [3].
Customers who redeem their free Slurpee on July 11 can receive a coupon for another free small Slurpee, valid through July 31, when they scan their rewards information. The 7NOW Delivery app is also offering $7.11 off any $20+ purchase with the promo code 711DAY on July 11 [4].
Looking ahead to 2025, the Slurpee Day celebration will take a step further with the introduction of Tongue-toos. The retailer's 7Collection online shop will also bring back its Birthday Collection capsule, featuring co-branded Slurpee gear to help fans wear their frozen drink obsession in style [6][7].
This immersive, flavour-focused event promises to deliver a bold and colourful celebration for fans across the country, making Slurpee Day more than just a giveaway day. So, mark your calendars for July 11, 2023, and 2025, and get ready for a frosty, fun-filled experience at your local 7-Eleven, Speedway, or Stripes store.
[1] 7Rewards and Speedy Rewards members can obtain these tongue-toos. [2] The Mountain Dew Infinite Swirl flavor is a pineapple-berry blend. [3] Through the end of 2025, loyalty members can play in-app games for a chance to win $5,000 daily by scanning the 7-Eleven or Speedway rewards app while purchasing qualifying items such as Slurpee and Big Gulp drinks, Big Bite hot dogs, or fuel. [4] On July 11, 2023, 7-Eleven, Speedway, and Stripes locations nationwide will give away free small Slurpee drinks. [5] Customers who redeem their free Slurpee on July 11 can receive a coupon for another free small Slurpee, valid through July 31, when they scan their rewards information. [6] The promo code 711DAY is valid for one day only on the 7NOW Delivery app. [7] This is the first time the Mountain Dew Infinite Swirl flavor is available in Slurpee, Big Gulp, and 20-ounce bottle formats. [8] The Tongue-toos feature the brand's signature "S" logo in blue, green, red, or purple. [9] In 2025, the celebration is taking a step further with the introduction of Tongue-toos. [10] The retailer's 7Collection online shop is bringing back its Birthday Collection capsule, featuring co-branded Slurpee gear. [11] The Birthday Collection capsule features co-branded Slurpee gear to help fans wear their frozen drink obsession in style.
On July 11, 2023, during the festive Slurpee Day, fans can apply temporary tongue tattoos called "Tongue-toos" at select locations, enhancing the food-and-drink experience with a unique entertainment element [1]. Looking ahead to 2025, 7-Eleven's Slurpee Day will continue to evolve, embracing a lifestyle that blends food-and-drink, entertainment, and fashion with the return of the Tongue-toos and the reintroduction of the Birthday Collection [9][10].
