Sensationally famous musician Bad Bunny generates excitement at a Bronx bakery with his latest chart-topping summer hit.
In the heart of the Bronx, a culturally significant bakery named Valencia has found itself in the limelight. The bakery, founded in 1948 by Jose (Joe) Ripoll from Valencia, Spain, has a rich history of serving the Puerto Rican community in Spanish Harlem and the Bronx.
Recently, Valencia Bakery gained notable attention for being featured in Bad Bunny's music video "NUEVAYoL," highlighting its community importance and cultural authenticity. The bakery is celebrated for connecting local traditions with broader Latino and NYC influences.
The music video features scenes shot on the campus of Bronx Community College, and the "Benito cake," a popular five-layered cake with angel food and pineapple fruit filling, can be seen prominently. This white three-tiered confection with pink frosting accents was created by Valencia Bakery in honor of Bad Bunny.
The "Benito cake" has been a staple in Bronxites' birthday parties for decades, but its fame has reached new heights after it was featured in Bad Bunny's music video. Since the video's release, bloggers, influencers, news outlets, and celebrities have visited and posted about the bakery on social media.
The cake can be purchased by the slice, mini, medium, or large sizes at varying prices. A slice will set you back $7, while the mini cake retails for $35, the medium for $49, and the large for $57.
The "Benito cake" was originally requested by customers at the Brooklyn location, but it seems the Bronx outlet has now become its official home. Nadine Torres, a regular customer since her first birthday, expressed her excitement about the bakery's appearance in Bad Bunny's music video.
Valencia Bakery has a reputation for its unique cake creations that reflect Puerto Rican heritage and New York City culture. It has received awards, including a Purple Heart awarded to Jose Ripoll in 1994 and the Humanitarian Award in 1977. These accolades serve as a testament to the bakery's commitment to the community and its cultural significance.
The music video for Bad Bunny's remix of "Un Verano En Nueva York/A Summer In New York" is causing a stir at Valencia Bakery. The old boombox radio in the music video plays a Donald Trump impersonator announcing the importance of immigrants to the United States, adding another layer of relevance to the bakery's story.
In the midst of the buzz, Valencia Bakery remains a cherished institution in the Bronx, a place where traditions and culture intertwine, and where stories are beautifully told through the art of baking.
- The "Benito cake," a creation of Valencia Bakery, gained widespread fame after being prominently featured in Bad Bunny's music video "NUEVAYoL," connecting food-and-drink to entertainment and pop-culture.
- The music video for Bad Bunny's remix of "Un Verano En Nueva York/A Summer In New York" not only showcased the "Benito cake" but also highlighted the bakery's lifestyle of cultural significance and community importance, merging music with food-and-drink and entertainment.
