Selling Content to TV Channels in 5 Simplified Steps
In the vast and ever-evolving world of content creation, finding the perfect acquisition partners is crucial for a successful pitch. With over $240 billion spent annually by broadcasters and streamers on content, the global content market is a massive and competitive landscape.
To navigate this market successfully, a strategic, targeted search combined with industry knowledge and technology is essential. Here are some key steps to help you identify and connect with the right acquisition executives for your specific genre:
- Define the Role Precisely
Tailor the job description to reflect the specific genre expertise required. Include experience with that content type, market knowledge, and relevant networks. This will help attract candidates who are well-suited to your needs.
- Use Executive Search Best Practices
Engage in proactive outreach to executives who are often passive candidates. Utilize personalized LinkedIn/InMail messages, professional emails, and direct calendar scheduling to respect their time and build rapport.
- Leverage Technology and Data
Use robust applicant tracking systems and data-driven approaches to improve targeting and engagement. This will help you identify and attract the best fit quickly.
- Tap Industry Platforms and Networks
Utilize specialized platforms like Vitrina for production and content markets to access verified candidates who have proven success at top production companies or content acquisition roles. This ensures alignment with your genre and geographic reach.
- Assess Candidates Thoroughly
Employ online assessment tools and conduct detailed evaluations of skills, experience, and personality to ensure candidates are a long-term fit for both the role and company culture.
- Focus on Employer Branding
Promote your organization’s brand and culture through targeted content marketing and social media to attract executives interested in your genre and market.
Remember, sending your content everywhere is a mistake. Finding the perfect home for your content is important. Researching channels whose brand, audience, and programming gaps align perfectly with your content is essential. Personalizing your email pitch to solve a problem for the buyer and showing that you've done your homework is key.
Our website, a trusted platform by executives and leaders in the industry, offers a centralized hub that can help streamline the process of finding buyers and staying organized. It provides access to a global database of buyers, ongoing projects, and content acquisition trends. Our website also tracks global Film & TV projects, partners, and deals, and offers a Project Tracker to help you see what's in development.
If you don't hear back after a week, send a polite follow-up email. Identifying the specific acquisition executives or content buyers for your genre is crucial for a successful pitch. Using our website can transform a chaotic process into a data-driven sales strategy.
During negotiations, be prepared to discuss license term, territory, exclusivity, and license fee. Having data on similar deals is invaluable during these discussions. Creating a professional press kit with a poster, synopsis, trailer, and screener link is also important for selling content to TV channels.
By following these steps and leveraging our platform, you'll be well on your way to finding the right acquisition partners for your specific genre in the global content market.
In the global content market, showcasing your content to potential entertainment buyers who specialize in your genre is essential for a successful pitch. To this end, our website, a trusted platform used by executives and leaders in the industry, can help streamline the process by providing access to a comprehensive database of acquisition executives and ongoing projects.
When engaging with these executives, it's important to be prepared for discussions on license terms, territory, exclusivity, and license fees. Additionally, having a professional press kit, including a poster, synopsis, trailer, and screener link, is crucial for selling your content to TV channels.
