Selena Gomez exudes a captivating elegance
Selena Gomez, the multi-talented artist, took the world by storm yet again with the launch of her first fine fragrance, Rare Eau de Parfum, on August 7, 2025. The event was a glamorous affair, attracting a star-studded guest list and generating considerable media attention.
The scent, priced at $75 for a 50 mL bottle, is described as warm and decadent with a touch of spice. It features a unique blend of notes, including caramel, pistachio, pink pepper, vanilla, ginger, cocoa, sandalwood, tonka bean, and musk. These notes are designed to evolve over 12 hours, creating a personalised scent experience. To further personalise the fragrance, four fragrance layering balms are available for purchase at $19 each.
The ergonomic pump of the bottle was developed with hand therapists, ensuring a comfortable and user-friendly design. Gomez showcased the fragrance at the launch event, wearing a shimmering mother-of-pearl halterneck gown with an open back and draped fringes from Cult Gaia.
The party was not lacking in star power, with the cast of Love Island USA season 7 in attendance, including fan favourites and runners-up Nicolas Vansteenberghe and Olandria Carthen. Gomez enthusiastically greeted the candidates, indicating her fandom for the popular dating show. Singer Becky G and stars from "Love Island USA" also graced the event with their presence.
In addition to the perfume launch, Gomez has been balancing her professional life with personal milestones. Her debut album "I Said I Love You First" was released in March, and she is set to appear in upcoming seasons of Only Murders in the Building. Moreover, she is planning her wedding with fiancé Benny Blanco, whom she met as an acquaintance and began working together on a song.
The launch event and dress received notable media attention for their elegance and Gomez’s joyful engagement with fans and guests. On Instagram, Gomez shared her excitement, stating that everyone smelled good at the event and expressing her anticipation for the future of her cosmetics brand, Rare Beauty. The details of her meeting with Blanco were discussed in the podcast "Therapuss", and their debut album musically documents the unusual origin story of their romance.
As Gomez continues to dominate the entertainment industry, her fans eagerly await what she will do next. With the success of Rare Eau de Parfum, it's clear that her brand is set to continue its upward trajectory.
Celebrities swarmed the launch event of Selena Gomez's first fine fragrance, Rare Eau de Parfum, demonstrating the pop-culture appeal of the multi-talented artist. Fan favorites from the seventh season of Love Island USA, including Nicolas Vansteenberghe and Olandria Carthen, graced the event, highlighting the entertainment industry's interest in Gomez's latest venture.
