Securing Europa League Victory: The Significance and Financial Reward of £120m
Tonight, in Bilbao, we've got a high-stakes showdown: Manchester United and Tottenham Hotspur are gunning for redemption, aiming to bag the Europa League title and potentially salvage their sagging season. With the Premier League's top-five finish out of reach, Champions League qualification could be the lifeline they need, offering a financial uplift of approximately £120 million.
Let's break down the potential earnings for these two teams:
How much is the Europa League worth?
Moolah begins flowing with a guaranteed €4.3 million (around £3.6 million) participation fee for both teams. United's edge in the league phase nets them €25.8 million (around £21.6 million), compared to Tottenham's €25.6 million (around £21.5 million). Winning the Europa League final adds an extra €6 million (around £5 million) to the pot, boosting United's potential winnings to €31.8 million (around £26.7 million) and Tottenham's to €31.6 million (around £26.5 million).
The "value pillar" adds more coin, showering bigger media markets with extra €10.6 million (around £8.9 million) each. With this addition, United stands to snatch a total of £35.6 million, while Tottenham could pocket £35.4 million.
Matchday revenue from seven home games across the tournament adds another £30.1 million (around £25.8 million) for United and £34.3 million (around £29.6 million) for Tottenham.
While commercial revenue numbers are tucked away in the shadows, a Europa League win might not bring as hefty sponsor bonuses as a Champions League triumph. Nonetheless, this victory could still improve sponsor payments and sales, adding to the overall earnings.
In brief: A successful Europa League campaign could rake in £65.7 million for Manchester United and £69.7 million for Tottenham.
The Value of Champions League Qualification
A Europa League triumph means a ticket to the highly coveted Champions League stage next season, meaning the jackpot has a higher ceiling. With a participation fee of €18.6 million (around £15.6 million) and €2.1 million (around £1.7 million) and €0.7 million (around £0.58 million) for each league phase victory or draw, just qualifying for the Champions League is worth a conservative £20 million. The Champions League "value pillar" adds another £20 million to the pot.
The four home games in the Champions League league phase would add a hefty £17.2 million (around £14.3 million) and £19.6 million (around £16.4 million) to United's and Tottenham's coffers, respectively.
Again, while the exact commercial revenue is hard to pin down, Champions League qualification would likely bring additional revenue through improved sponsor payments and sales. In sum:
The total financial package for winning the Europa League is estimated to be around £118.5 million for Manchester United and £124.9 million for Tottenham.
So, there's more than just glory at stake tonight in Bilbao. It's all about the greenbacks, baby. May the best team win—and take home the cash!
The financial benefits of winning the Europa League extend beyond the title itself, with potential earnings for both Manchester United and Tottenham Hotspur amounting to approximately £118.5 million and £124.9 million respectively. Besides the Europa League, Champions League qualification also presents a significant financial opportunity, offering a conservative £20 million just for qualification, if they fail to win the Europa League.