Kwiff, a Mobile Sports Betting Operator, Inks Historic Deal with Motherwell FC
Secures Two-Year Alliance with Motherwell: Kwiff's Announcement
A thrilling partnership between Kwiff, a mobile sports betting brand under Eaton Gate Gaming, and Motherwell Football Club, a renowned Scottish Premiership team, has been announced. This collaboration is a momentous step for both brands, as Kwiff seeks to amplify its presence across the United Kingdom.
Hailing from a background of delivering a "supercharged" betting experience, which includes being surprise-fected with elevated odds, Kwiff steps into Scottish football with this partnership [3][4]. On the other hand, Motherwell FC maintains a reputation as an esteemed club within the Scottish Premiership, known for its vast history and fervent supporter base [3][4].
The duration of this alliance spans two exciting years, commencing with the 2025/26 Scottish Premiership season [3][4]. As a testament to the newfound camaraderie, Kwiff's branding will proudly adorn the bottom of Motherwell's home and away jerseys, heightening its visibility in Scotland [4]. This partnership represents the greatest back-of-shirt agreement in Motherwell FC's history, marking a substantial financial enhancement for the club [3][4].
The collaboration was facilitated through Spryme Limited, the marketing services division of Eaton Gate Gaming, based in Gibraltar [3].
Expressing enthusiasm about the partnership, Garry McGibbon, director at Spryme Limited, expressed excitement about the opportunity to introduce Kwiff to Scottish fans, voicing their anticipation for supporting Motherwell in the forthcoming campaign [3][4]. Converse to this, Suzanne Reid, Motherwell's commercial director, warmly welcomed the partnership as a perfect opening act for the new season, expressing gratitude for Kwiff's endorsement [3][4].
Kwiff, the mobile sports betting operator, will expand its reach across European leagues as it ventures into Scottish football with this historic partnership, focusing on the sports of football and sports betting, particularly the Scottish Premiership. This two-year collaboration, starting from the 2025/26 Scottish Premiership season, involves Kwiff's branding on Motherwell FC's home and away jerseys, making a significant impact on Scottish football's betting landscape and marking one of Motherwell FC's largest financial enhancements to date.
