New Technology Can Help Tourism Industry - Schleswig-Holstein's tourism fights costs with digital innovation and off-season growth
Tourism in Schleswig-Holstein is facing rising costs and staff shortages, but new solutions are emerging. The Schleswig-Holstein Tourism Agency (TA.SH) is pushing for digital ordering systems to ease pressure on businesses. Some areas, like Kiel, have already started testing these technologies, though they remain rare across the region.
The North Frisian port town of Dagebüll has become a model for growth in less-developed areas. Once a quiet coastal spot, it now draws holidaymakers looking for an affordable alternative to pricier islands. Local investment and targeted offerings have driven this change, proving that even smaller destinations can thrive with the right approach.
TA.SH managing director Stefan Borgmann sees digital ordering as a way to cut wait times for both staff and customers. Tablets in restaurants could streamline service, reducing the need for extra workers during busy periods. This approach aligns with broader efforts to spread fixed costs more evenly, helping stabilise prices in the tourism sector.
Another proposed solution is extending the tourist season. By attracting visitors in quieter months, businesses could maintain steady operations year-round, easing the strain on seasonal labour. While digital systems are still uncommon in most of Schleswig-Holstein, their potential is clear—especially in places like Kiel, where early trials are underway.
The shift toward digital ordering and off-season demand could reshape tourism in the region. If adopted widely, these changes may help businesses manage costs and staffing more effectively. For now, Dagebüll's success shows how targeted investment and innovation can turn overlooked areas into sought-after destinations.
