SC Freiburg welcomes Testo as their latest high-end collaborator
Testo Becomes SC Freiburg's Premium Partner for the 2025/26 Season
In an exciting development, Testo, a leading measurement technology company, has announced its expansion as a premium partner of SC Freiburg for the upcoming 2025/26 season. This step marks a significant increase in Testo's engagement with the club, having been a partner since 2002 [1][3][4].
The new premium partnership brings about several key changes and benefits for both parties:
Enhanced Involvement
Testo's premium status will result in an increased presence at the stadium and on TV, digital marketing initiatives, and closer collaboration with the team, particularly during player-related activities such as Media Day [1][4]. This broadens Testo's exposure, both onsite at matches and in media coverage.
Company Overview
With a workforce of around 4,000 employees worldwide and a 2024 revenue of approximately €466.5 million, Testo demonstrates the financial strength behind this partnership [1].
Regional and Innovative Alignment
SC Freiburg's board member, Oliver Leki, has acknowledged Testo's regional connection and innovative character as key reasons for deepening the relationship, suggesting a mutual brand alignment and community value [1].
Financial Details
Though exact figures have not been disclosed, the elevation to premium partner status typically denotes a substantial increase in financial contribution and resource commitment. Given Testo's size and long-standing partnership, the expansion likely involves a significant sponsorship investment that will benefit SC Freiburg's operational and promotional capacities.
In summary, Testo’s transition to premium partner in 2025/26 means a significant intensification of their sponsorship role, with enhanced visibility, digital and media engagement, and closer collaboration with the team. This benefits SC Freiburg by increasing sponsorship revenue and support while providing Testo with widened exposure and brand association with a prominent Bundesliga club [1][3][4].
[1] Source: SC Freiburg Official Website [3] Source: Testo Official Website [4] Source: Bundesliga Official Website
- With the upcoming 2025/26 season, Testo's partnership with SC Freiburg will elevate to a premium status, promising increased involvement in European football leagues.
- As a result of the premium partnership, Testo will experience broader exposure, not only at the stadium but also in media coverage, aligning its brand further with a prominent Bundesliga club.
