"SC Freiburg Announces Edeka Southwest as Their Exclusive New Sponsor"
Edeka Südwest Strengthens Partnership with SC Freiburg
Offenburg-based food retailer Edeka Südwest has announced an expansion of its partnership with Bundesliga club SC Freiburg, securing the role of the club's exclusive partner starting from the 2025/26 season.
The partnership, which was previously a premium one for four seasons, will see Edeka Südwest significantly increase its presence at SC Freiburg's Bundesliga home games, both inside and around the Europa-Park Stadion. This new, long-term exclusive partnership reflects a deeper collaboration and greater visibility for Edeka Südwest alongside the club.
Key details of the expanded partnership include a transition from premium partner to exclusive partner status, enhanced sponsorship presence during SC Freiburg Bundesliga home matches, and a deal effective from the 2025/26 season. The focus of the cooperation remains on food and nutrition, with the regional brand "Unsere Heimat" among those promoted as part of the partnership.
The partnership will also continue to support the Freiburg football school, extending to matches involving the women's and U23 teams of SC Freiburg. However, as of August 2025, no further public details about the exact terms, financials, or additional activation elements have been disclosed.
The image featured is of SC Freiburg, symbolising the long-standing relationship between the club and Edeka Südwest. The expanded partnership is set to further strengthen the regional brand association between Edeka Südwest and SC Freiburg, marking an exciting new chapter in their collaboration.
This news comes at a time when SC Freiburg is making waves in the Bundesliga, and Edeka Südwest's increased involvement is sure to be met with enthusiasm by fans of the club. With the 2025/26 season now within sight, anticipation is growing for the start of this new era in the partnership between Edeka Südwest and SC Freiburg.
The expansion of Edeka Südwest's partnership with SC Freiburg will see the regional brand becoming the exclusive partner of the club, starting from the 2025/26 season. This new, long-term partnership will allow Edeka Südwest to significantly increase its presence during SC Freiburg's Bundesliga home matches, including European-leagues games, promoting food and nutrition initiatives such as the regional brand "Unsere Heimat."
