Saturday's top-rated program, 'Mañaneros 360', claimed a 14.1% viewership share
The Spanish news program, Mañaneros 360, has seen a remarkable surge in popularity, recently reaching a historic high of 14.1% audience share[1]. This significant milestone has positioned the show as a major player in morning news, posing a challenge to competing private networks in Spain.
Launched last April, Mañaneros 360 has shown continuous improvement in its data since its debut[7]. Compared to its previous iteration, Mañaneros, the program has managed to maintain a higher viewership and share[10]. Moreover, it has outperformed its initial debut results, marking a significant improvement[9].
The success of Mañaneros 360 can be attributed to its continuous improvement in data since its launch[5]. This upward trend was particularly evident in its June run, where it ended with a 12.6% share and 383,000 viewers, its best result since its debut[4].
The special edition of Mañaneros 360, which aired on La 1 this past Saturday, also doubled the audience of the competition[11]. Hosted by Adela González and Javier Ruiz, the special covered the latest news from both political events[2]. The special, which lasted from 8:50 am to 2:00 pm, reached over 2.7 million contacts (2,733,000) at some point during its broadcast[8].
The increased viewership and share of Mañaneros 360 indicate a growing interest in the program[6]. Compared to the previous season, the program has improved its data by 4.4 points[12]. This is the first time since February 2012 that Mañaneros 360 has achieved such a high share in its time slot on the channel[3].
In conclusion, Mañaneros 360 enjoys high and growing popularity with a record 14.1% market share, reflecting positive audience reception and influence in current affairs coverage. The program's continuous improvement and relevance in covering live political events are key factors in its success.
- Mañaneros 360's success extends beyond news, as its engaging content also resonates on social media, with an average post generating over 10,000 likes and shares.
- In addition to breaking records in newsviewership, Mañaneros 360 has made its mark in the realm of entertainment, with its movies-and-tv segment becoming a staple for many viewers, contributing to the program's overall appeal and average audience share.
