Salesforce’s 31% Plunge Makes It the Dow Jones’ Worst Performer in 2025
Salesforce has faced a tough year in 2025, dropping 31%—the worst performance among Dow Jones components. The software giant, once a high-flyer, now struggles with slowing growth and investor scepticism about its AI strategy.
The company joined the Dow Jones Industrial Average in August 2020 but has since underperformed. While the Dow rose 66.5% and the S&P 500 nearly doubled, Salesforce shares fell 14.9%. It was even removed from the index in 2020 before being reinstated, only to lag behind peers.
Salesforce’s low valuation and reduced expectations may appeal to long-term investors. The company’s profitability and cash reserves provide stability, but its ability to reignite growth remains uncertain. The upcoming earnings report will be key in determining whether AI can turn its fortunes around.
