Saiyaara's title track climbs up Billboard 200, outperforming Justin Bieber and BLACKPINK's Rose

Saiyaara's title track climbs up Billboard 200, outperforming Justin Bieber and BLACKPINK's Rose

In an unprecedented achievement for the Indian music industry, the title track of the movie Saiyaara has taken the world by storm. The track, sung by Faheem Abdullah, is currently number 1 on Spotify’s Global Viral 50 chart, making it the first Indian song ever to achieve this position on a global streaming platform.

This remarkable global chart success doesn't stop there. Saiyaara has also reached number 10 on Billboard’s Global 200 chart and number 6 in the Middle East and North Africa region according to IFPI rankings. The song has even surpassed international artists like BLACKPINK, Justin Bieber, Billie Eilish, and Lady Gaga, demonstrating the global appeal of Indian music.

The impact of Saiyaara’s success is significant and multifaceted. It has redefined the global perception of Indian music, showing that Bollywood music can compete on an international level and resonate with global audiences. The success symbolises a shift from Indian music "rising" to "flying," indicating Indian music’s established presence on global platforms rather than emerging recognition.

The popularity of Saiyaara has boosted the profile of independent and emerging Indian artists like Faheem Abdullah, highlighting the blend of Bollywood and indie music influences. It has also brought renewed commercial success to Bollywood soundtracks, coinciding with Saiyaara film’s box office milestones, credited in large part to the soundtrack’s appeal.

The success of Saiyaara paves the way for more Indian music to enter international playlists and charts, encouraging greater investment and innovation within the industry. Aneet Padda, the actor from Saiyaara, is set to appear in an OTT release, further cementing the growing influence of Indian music on global platforms.

Interestingly, the Saiyaara album has all six songs ranking in the top 10 on Spotify India's Top 50 list. Sales figures for the Saiyaara title track reported a 778% surge, with 1,000 units sold globally. The track saw a 321% increase in global streams, jumping to 98 million plays in a single week.

The Saiyaara title song entered the Billboard Global 200 chart, debuting at No. 10. It became No. 1 on Spotify's Global Top 50, making it the first Bollywood track to do so. This marks the first time a Bollywood track has entered the Top 10 of both major Billboard global charts. The song is currently at No. 4 on the Billboard Global Excl. U.S. chart, ahead of major international names such as Justin Bieber’s "Daisies" and "APT" by BLACKPINK’s Rose and Bruno Mars.

The plot of Saiyaara revolves around the romance between Krish Kapoor and Vaani Batra, played by Aneet Padda and Ahaan Panday respectively. A notable aspect of the movie is the character Vaani Batra's diagnosis with early-onset Alzheimer's disease.

As Saiyaara's box office earnings continue to soar, crossing Rs 350 crore worldwide, and are expected to reach Rs 250 crore soon, it is clear that this is just the beginning of a new era for Indian music marked by global acceptance and commercial as well as artistic breakthroughs.

Other tracks from the Saiyaara album, such as 'Barbaad (Reprise)' by Jubin Nautiyal and Shilpa Rao, 'Tum Ho Toh' by Vishal Mishra, 'Humsafar' by Sachet-Parampara, and 'Saiyaara (Reprise)' featuring Arijit Singh and Shreya Ghoshal, are trending across streaming platforms, indicating a bright future for Indian music on the global stage.

This extraordinary achievement of Saiyaara's title track, reaching number 1 on Spotify's Global Viral 50 and number 10 on Billboard’s Global 200 chart, opens up new opportunities for investment and innovation in the Indian music industry. The success of Saiyaara in the global market, surpassing international artists, could potentially inspire Defi (decentralized finance) platforms to explore collaboration with the entertainment sector, tapping into the market's increased potential for revenue.

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