Ryan Reynolds teams up with Tim Hortons for breakfast box collaboration
Toronto's Tim Hortons Spices Up Breakfast with Ryan Reynolds
Stepping up their game, Tim Hortons has added a dash of stardust to its breakfast menu by partnering with none other than action hero Ryan Reynolds. The collaboration was unveiled on Monday, introducing Ryan's Scrambled Egg Boxes, delicious breakfast options dotted with bacon or sausage, and drizzled with a tangy chipotle sauce.
For over six decades, Tim Hortons has been a beloved name in the nation's cafes. This anniversary year has seen the chain focusing on luring in diners not just during the morning rush but also during the afternoon and evening hours. The new menu additions include rice-based bowls and pizza-inspired flatbreads. However, Ryan Reynolds' partnership, for now, centers squarely on the most important meal of the day - breakfast.
When asked about his choice of food, Hope Bagozzi, Tims’ chief marketing officer, shared that Reynolds sought a breakfast option reminiscent of his family's usual fare of bacon and eggs. The actor, known for his ravenous appetite, reportedly devoured a substantial amount during a visit to Tim Hortons' Test Kitchen.
Expressing his enthusiasm for his latest partnership, Reynolds humbly admitted, "When I visited the Tim Hortons Test Kitchen, I took my role very seriously, by which I mean I ate an irresponsible amount of eggs. And honestly? I regret nothing." His appetite was so insatiable that the Tims chef had a hard time keeping up when Reynolds was on set for the ad shoots.
The ads featuring Reynolds show an assistant catering to his eccentric preferences for a memorable experience. The props include a newspaper sans any avian references, a hint of Vancouver's cool air, a left-handed cane, a puzzling situation with a nearly completed jigsaw, and, of course, a beloved breakfast box.
Breakfast wars have heated up over the last decade, with new entrants like Pret A Manger joining the fray and more eateries offering all-day breakfast. Reynolds' association with Tim Hortons could spark some competition if it manages to attract new customers who are loyal Reynolds fans.
Besides endorsing Tim Hortons, Reynolds has also lent his voice for Air Canada ads, starred in Mint Mobile marketing campaigns, and raised funds for Sick Kids Hospital in Toronto and the Terry Fox Foundation. This latest partnership marks Tim Hortons' second collaboration with a celebrity, following a stint with popstar Justin Bieber in 2021-2022, which yielded a cold brew, Timbits, tote bags, and fanny packs.
The exact figure of the partnership's cost to Tim Hortons remains undisclosed. However, Bagozzi stated confidently, "It’s worth every dollar, every bit of Vancouver air." Before announcing the celeb partnership to the franchisees, Reynolds sent a light-hearted video joking that the company could have chosen Robert Goulet, the Canadian singer who starred in the original "Camelot." The roomful of franchisees responded with unprecedented excitement.
Bagozzi revealed that a second phase of the partnership was in the works but declined to disclose any details, including its timeline. Stay tuned for more from this dynamic duo!
- Despite numerous entrants in the breakfast market over the last decade, Tim Hortons' partnership with Ryan Reynolds could spark competition among eateries.
- Reynolds sought a breakfast option reminiscent of his family's usual fare, which led to the creation of Ryan's Scrambled Egg Boxes.
- Tim Hortons' partnership with Canadian celebrity Ryan Reynolds is not their first venture into celebrity endorsements; they previously collaborated with popstar Justin Bieber.
- Bagozzi confidently shared that the partnership with Reynolds is "worth every dollar, every bit of Vancouver air."
- Franchisees responded with unprecedented excitement upon being informed about the celebrity partnership by Ryan Reynolds himself in a light-hearted video.
- The second phase of the partnership between Tim Hortons and Ryan Reynolds is in the works, though the details, including the timeline, are yet to be disclosed.
