Russians prioritize reliability as car prices surge by 12% in 2026
Car ownership in Russia is facing shifting priorities and financial challenges. A recent survey reveals that most buyers value reliability and durability above all else, while rising prices and concerns over used vehicles shape purchasing decisions. Only a small fraction of Russians intend to buy a car in the near future, despite growing costs.
The average price of a new car in Russia climbed to 3.49 million rubles in February 2026. This marks a 12% increase compared to the same period last year. High costs appear to be influencing buyer behaviour, with only 6% planning a purchase within the next 12 months. A further 3% aim to buy within the next month, while 12% expect to do so in the next two years.
Reliability and durability remain the top concerns for 37% of respondents. Price comes second at 24%, followed by spare parts availability at 13%. Financial constraints are also evident, as 44% of potential buyers plan to rely on loans, while just 16% will use personal savings. Used cars remain a popular choice, with 83% preferring a second-hand model from a trusted brand over a new one from an unfamiliar manufacturer. Experience with used vehicles is common, with 74% having bought one before. However, 77% highlight hidden defects and technical problems as major drawbacks. No recent data exists on how used car prices have changed compared to previous years.
The survey underscores cautious spending habits among Russian car buyers. With new vehicle prices rising and used cars presenting risks, many are delaying purchases. Loans remain a key financing option, but reliability and long-term value continue to drive decisions.
