"Rui Costa's passive play could lead to significant setbacks for Benfica"
In the world of Portuguese football, a significant debate is brewing over the centralization of television rights. At the heart of this discussion is Mayer, a presidential candidate, who believes that up to 40% of Benfica's revenues are at stake in this issue.
Mayer criticizes the League's centralization approach, arguing that it aims to negotiate television rights without investment and instant expertise. He suggests that if a strategic investor does not pay, Benfica could be left to bear the cost of centralizing television rights, which could be an economic danger for the club.
Benfica, as a duty-bound entity, must report this situation and take decisive action to ensure the right path for Portuguese football and the club. The solution proposed is for all Members to join together and exert pressure to defend Benfica's interests in the centralization of television rights.
Mayer's stance against centralizing television rights is not isolated. Rui Costa, João Noronha Lopes, João Diogo Manteigas, Cristovão Carvalho, and Luís Filipe Vieira (who may announce his candidacy for the same position) have also expressed their concerns.
Centralizing television rights can offer several benefits for clubs like Benfica. It can lead to increased revenue due to negotiated value when broadcasting rights are sold collectively. This can provide more financial resources for player transfers, infrastructure development, and other operational needs.
Moreover, centralization can lead to better market positioning. By pooling their rights, larger clubs may attract larger broadcasters and more significant media deals, enhancing their global exposure and appeal.
However, centralization can also contribute to a more balanced competitive environment within the league. Smaller clubs may benefit from a more equitable distribution of revenue, potentially leading to a more competitive league overall.
While specific details on Martim Mayer's proposal for the centralization of television rights are not available, it is likely that his solution aims to address these aspects and improve the financial and competitive standing of Portuguese football clubs.
In the end, the chosen path should immediately defend the entry of a strategic partner for the negotiation and realization of the operation. These investments could improve the television product of all clubs and position Portuguese football on a global scale. Ignoring such proposals, as the League Centralization has done, could lead to significant damage to clubs like Benfica.
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