Rugby authorities World Rugby team up with Stepathlon on the path to Twickenham event
Saddle up for an exhilarating global adventure: Welcome to the Road to Twickenham, the mind-blowing fan engagement initiative for the Women's Rugby World Cup 2025
Are you prepped and raring to go? World Rugby and Stepathlon are uniting to usher in a massive spectacle for the Women's Rugby World Cup Festival. As the global fan engagement and wellness initiative, you'll be welcomed into this massive tournament, no matter where in the world you may be.
This breathtaking Virtual Challenge unfolds exclusively via the Rugby World Cup application, starting 100 days before the Women's Rugby World Cup 2025's first game. Grab your popcorn and settle in, as we set sail on a spine-tingling adventure that raises the bar for women's sports!
Why should you join the festivities? Here's what's in store:
What's on the menu:- Physical Activity: Embrace your athletic side and release adrenaline with physical challenges.- Contests and Quizzes: Put your sporty IQ to the test, as you compete against other fans globally.- Leaderboards: Scale the ranks, climb your way to the top and win exclusive prizes, such as tickets, merchandise, and once-in-a-lifetime experiences!
As the Women's Rugby World Cup 2025 gears up to be the greatest celebration of women's rugby ever, Road to Twickenham is your golden ticket to the gold mine of memories and experiences. Pack your bags, because this journey promises an unforgettable adventure.
Setting the stage:Road to Twickenham, a love letter to women's rugby, is brought to you by Stepathlon, a fanatic supporter of women's sports growth. By participating, you'll not only cheer alongside your favorite teams but also contribute to elevating the public eye on the women's game.
If that's not enough, Road to Twickenham partners with ChildFund Rugby, a world-class organization that strives to drive positive change through the power of rugby for children and young people in vulnerable communities. So, you can proudly play a role in enabling change.
Welcome to the two-phase va-va-voom adventure:
Phase 1: The 100-Day Sprint (Until August 21st)Gear up for a virtual pilgrimage through the eight host locations, where you'll discover iconic landmarks and embark on an extraordinary journey, filled with fun, wellness-based, and rugby-inspired adventures that inspire, educate, and exhilarate fans.
There's more! Progress through the challenge and unlock memorable rewards that'll make your experience unforgettable.
Phase 2: The Main Event (August 22nd to September 27th)As the Women's Rugby World Cup 2025 commences, you'll zoom into the official Women's Rugby World Cup 2025 stadia with match-day inspired challenges tied to real-time tournament moments. As you climb the leaderboard, you'll level-up and have the chance to nab tickets, merchandise, and exceptional experiences.
The grand finale of Road to Twickenham will take place at Twickenham on September 27th, with the victorious participants enjoying exclusive access and hospitality at the thrilling Final. It's the icing on the cake of an extraordinary journey!
"We're thrilled about the launch of Road to Twickenham, partnering with Stepathlon," said Sarah Massey, Women's Rugby World Cup 2025 Managing Director. "This initiative brings fans around the world together, enabling them to engage with women's rugby and immerse themselves in the astonishing details of players, teams, and venues. We're excited to see supporters being part of something that'll make history worldwide."
"As a passionate advocate for the growth of women's sports, I can't wait to witness the positive impact of our partnership with World Rugby during the Women's Rugby World Cup 2025," shared Ravi Krishnan, CEO & Founder of Stepathlon. "We're preparing to initiate a cultural movement that'll inspire fan participation, elevate the vibe of the game, and create a global community of rugby enthusiasts. The Road to Twickenham isn't just a wellness initiative, but an urgent rallying cry for action: encouraging the world to build communities, cultivate inspiration, and accelerate the visibility and influence of women's sports on and off the field."
Don't miss out on Road to Twickenham—it's an adventure too good to resist! To secure a spot, simply download the Rugby World Cup app and dive right in. Make history, connect with fellow fanatics, and celebrate the spirit of women's rugby together.
On your marks, get set, conquer! Remember, there's no finish line in Road to Twickenham—it's just the beginning of a beautiful story.
Don't Forget to Follow the Steps:1. Download and Sign Up: Grab the Rugby World Cup App and complete the registration process. You can also sign up on the official World Rugby website or through your mobile device[1][2][3].2. Take the Plunge: Immerse yourself in the two-phase virtual challenge and embark on the journey of a lifetime.3. Rise to the Top: As you compete against fellow enthusiasts, you'll unlock exclusive rewards and experiences. The top participants have the chance to join in on the grand finale, watching the Final at Twickenham with exclusive hospitality[1][3].4. Run for a Cause: Be part of the change and support ChildFund Rugby's mission to drive positive social change for children and young people in vulnerable communities[1][3].
[1] - https://www.rugbyworldcup.com/2025/en/app[2] - Rugby World Cup website[3] - ChildFund Rugby website
- Joining the Road to Twickenham Virtual Challenge isn't just about cheering for women's rugby; it's an opportunity to innovate by embracing physical challenges, testing sports knowledge, and contributing to sustainability through supporting ChildFund Rugby.
- As the Women's Rugby World Cup 2025 approaches, excitement for the sports isn't the only thing that's gaining momentum—sustainability, wellness, and fan engagement also take center stage with initiatives like Road to Twickenham.
