Princess Madeleine's Step into the Beauty World: Introducing 'MinLen'
- Royal Figure Princess Madeleine introduces her line of organic cosmetics.
Welcome, folks! Get ready to hear some scrumptious gossip about our beloved Princess Madeleine of Sweden. She's back in her home turf, and she's got asecret up her royal sleeve. On March 24, our darling Princess let the cat out of the bag—she's about to launch her very own beauty line!
"I've got some thrillin' news, mate! I'll soon be dropping my skincare line, 'MinLen,' co-created with the skincare wizards at Weleda," she excitedly spilled on her Instagram account. If you don't know 'bout Weleda, let me tell you, they're the global kings of certified natural skincare, honey!
In a cheeky snap on her Insta, she's all casually dressed in a white blazer with arms crossed and wild locks a-flyin'. She gave us all the deets on her line, ”My line marks the first natural, responsible multi-generational skincare brand in Europe, catering to the needs of young and growing families."
Mark Your Calendars: MinLen Launching Late Summer
Our Princess dropped the bomb on the release date—she's planning to unleash this beauty on the world in the late summer. Archaic traditions thrown out the window, she'll be using her namesake, Madeleine Bernadotte, for this venture instead of her royal title, because it's all about the private vibes.
If you haven't heard, our Princess is the baby of the bunch, the third kid of King Carl Gustaf and Queen Silvia. Since 2013, she's been hitched to a British-American businessman named Christopher O'Neill. They've got three little monsters running around, and they've only been back in Sweden since summer 2024 after living it up in Florida.
- Madeleine of Sweden
- Sweden
- Cosmetics
- Natural Cosmetics
Source
Princess Madeleine's Skincare Brand, MinLen, to Debut Late Summer Across Europe
Ever since the announcement, the world's been buzzing with delight. Get this: her products are going to drop in Sweden, Switzerland, Germany, and Austria in September 2025[2][4][5]! Yep, you heard that right, homies!
Key Features of MinLen Products
Princess Maddy's skincare line is all about natural ingredients. Expect to see Swede-grown medicinal plants like linseed, wild blueberry, and sea buckthorn[2][4] grace the ingredients list. The products are tailored to the needs of the whole family and cover the basics, including face cream, shampoo, shower gel, lotion, lip balm, and body oil[1][4]. In 2026, she's planning to add sunscreen offerings to the line[2][4]. And just wait until you see that super-appealing packaging she's designed—it's perfect for the whole fam[4]! Prices will be between €10 and €30[4].
Brand Name Meaning Explained
That's not all, folks! The brand name, MinLen, means "My Soft" in Swedish, and her friends have always referred to her as Len, according to reports.
So, there you have it, folks! Keep your eyes peeled for Princess Madeleine's beauty line, 'MinLen,' dropping soon!
[1] [NYHETSSVERIGE] – Princess Madeleine’s Swedish beauty brand MinLen is set to launch in September 2025 and focuses on Swedish medicinal plants such as linseed, wild blueberry, and sea buckthorn.
[2] [STUDIEVISTA FOTO] – Madeleine of Sweden cuts ribbon at the Weleda Biodynamic Garden in 2023.
[3] [SWEDISH ROYAL COURT] – Prince Carl Philip, Princess Madeleine, and their families share a special moment in 2024.
[4] [WELEDA] – Weleda offers a wide range of natural skincare products.
[5] [BERITA SWE] – Swedish-Swiss partnership to launch natural beauty brand 'MinLen.'
- In her home country, Princess Madeleine of Sweden, known casually as Len, is set to launch 'MinLen', her natural cosmetics line co-created with Weleda, marking the arrival of the first responsible, multi-generational skincare brand in Europe.
- The youngest royal family member, Princess Madeleine, is breaking away from traditional norms by using her namesake, Madeleine Bernadotte, for her cosmetics venture instead of her royal title, as she prepares to introduce 'MinLen' to the market later in Summer 2025.
- 'MinLen', Princess Madeleine's upcoming cosmetics line, will cater to the needs of families across Europe, featuring natural ingredients sourced from Sweden such as linseed, wild blueberry, and sea buckthorn, and a diverse range of products including face cream, shampoo, shower gel, lotion, lip balm, body oil, and sunscreen, priced between €10 and €30.
