- Royal figure Launches Cosmetic Line
Princess Madeleine, Sweden's Swanky New Skincare Queen
Hey there! Here's some lowdown on Princess Madeleine of Sweden (42), who's stirring up some buzz with her latest venture. Ready to get the deets on her upcoming beauty line?
Skincare for the Whole Fam
Princess Madeleine dropped an bombshell announcement on March 24: She's launching "MinLen" - a natural skincare line developed in partnership with Weleda, the world's top dog in certified natural cosmetics. "MinLen is the first natural, sustainable multi-generational skincare brand in Europe - created for the needs of young and growing families," she shared on her Instagram.
Don't know much about Weleda? They're the company behind the global lead in certified natural skincare.
Want to see the princess in action? Check out her Instagram account and see that badass post of her sportin' a white blazer with loose hair and crossed arms.
Summer '25: The Launch
So, when can us folks get our hands on MinLen products? Princess Madeleine spilled the beans that the product range will hit the market by the end of summer 2025. And she's gonna be using her name "Madeleine Bernadotte" for this venture, because it's a private initiative.
Princess Madeleine is the youngest of three kiddos from King Carl XVI Gustaf (78) and Queen Silvia (81) of Sweden. In 2013, she tied the knot with British-American businessman Christopher O'Neill (50). The couple has three littles and spent several years living in Florida, but they recently moved back to Sweden.
MinLen Products: The Lowdown
Curious about what kinds of products you can expect from MinLen? Well, honey, here's what we know so far:
- Face cream
- Shampoo & body wash
- Body lotion
- Lip balm
- Body oil
- Sunscreen products are slated for release in the 2026 season.
MinLen's products are designed with young families in mind, offering natural, safe, and effective skincare options for children and multiple age groups.
!MinLen's name is a clever blend of two Swedish words – "min" (my) and "len" (soft), making it super catchy and fitting for their soft, natural skincare line.
Stay tuned for more updates on this exciting new venture from Princess Madeleine!
Princess Madeleine, the youngest child of King Carl Gustaf and Queen Silvia of Sweden, is partnering with Weleda, a leading global manufacturer of certified natural cosmetics, to launch her own skincare line called "MinLen."The MinLen skincare line, which is set to hit the market by the end of summer 2025, will offer a range of products such as face cream, shampoo & body wash, body lotion, lip balm, body oil, and sunscreen products.*Princess Madeleine's beauty line, MinLen, is a private initiative and will bear her name "Madeleine Bernadotte." The brand is designed with young families in mind, offering natural, safe, and effective skincare options for children and multiple age groups.
