Roku Set to Serve as Central Platform for Bassmaster Competitions Streaming
In a groundbreaking move, Roku, America's No. 1 streaming platform, has secured a media rights deal with Bassmaster, the iconic brand known for producing best-in-class professional fishing tournaments. This partnership marks the first for professional fishing on Roku and will significantly bolster Roku's free lineup of exclusive live sports.
The Roku Channel will serve as the streaming hub for Bassmaster Live events, providing fans with an unparalleled viewing experience. The partnership will allow Bassmaster to bring its coverage of professional bass fishing to Roku's enormous audience, introducing the sport to a new fan base and expanding its reach to millions of streaming households in the U.S.
Joe Franzetta, head of sports at Roku, expressed his excitement about the partnership. He stated, "Roku is now the streaming home of Bassmaster, an iconic brand with a decades-spanning history of producing best-in-class professional fishing tournaments."
The partnership will provide a dedicated Bassmaster FAST channel on Roku for posted video content. Fans can enjoy replays of live streams, additional on-demand content, clips, and highlights across The Roku Channel, Roku Sports Channel, Roku's Sports Zone, and the upcoming dedicated Bassmaster FAST channel launching later this year.
One of the first events to stream live on The Roku Channel's Roku Sports Channel will be the 2025 Bassmaster Elite Series season, including the Lowrance Bassmaster Elite tournament at Lake Tenkiller. Free streaming on The Roku Channel specifically includes Thursday and Friday coverage from 8 a.m. to 11 a.m. and noon to 3 p.m. ET during the Lake Tenkiller event.
This expanded sports content on Roku due to the Bassmaster media rights deal includes live streaming coverage of Bassmaster Elite Series events, Elite Qualifiers (EQ) Series, Bassmaster Open Series events, select coverage of Bassmaster Elite Series events, coverage of the Bass Pro Shops Bassmaster Classic presented by Under Armour, and a special prime time production of the Progressive Insurance Bassmaster Classic Celebrity Pro-Am presented by Yokohama.
B.A.S.S. chief operations officer Phillip Johnson expressed his excitement about the creation of a new outlet for posted video content on a dedicated Bassmaster FAST channel on Roku. He stated, "This partnership will bring much live programming to Roku's fast-growing sports channel."
David Katz and Mike Kelly of ThePostGame, a leading sports media consultancy and content production company, represented Bassmaster in its recent third-party media negotiations and helped secure the partnership with Roku. This deal enhances Roku's sports offerings alongside other major sports content like MLB Sunday Leadoff, NBA G League, Formula E, and Pro Volleyball Federation that are also streamed on The Roku Channel.
In summary, Bassmaster Elite Series events, including the Lowrance Bassmaster Elite at Lake Tenkiller, are streamed live on The Roku Channel. Free streaming on The Roku Channel specifically includes Thursday and Friday coverage from 8 a.m. to 11 a.m. and noon to 3 p.m. ET during the Lake Tenkiller event. This content is part of Roku’s broader expanded sports portfolio under its media rights deals with multiple leagues and organizations.
- The Roku Channel will become the streaming hub for Bassmaster Live events, offering fans an unparalleled viewing experience.
- The partnership between Roku and Bassmaster will allow Bassmaster to bring its professional bass fishing coverage to Roku's massive audience.
- The dedicated Bassmaster FAST channel on Roku, a part of the partnership, will provide fans with replays of live streams, on-demand content, clips, and highlights.
- This media rights deal between Roku and Bassmaster includes live streaming coverage of various Bassmaster Elite Series events, as well as other prominent sports content like MLB Sunday Leadoff, NBA G League, Formula E, and Pro Volleyball Federation on The Roku Channel.
