Rock hard company appoints Dale Earnhardt Jr. as brand representative
Gear Up for Thrilling Adventures with Hard Rock International and Dale Earnhardt Jr.!
Strap in and hold on tight, NASCAR enthusiasts! Hard Rock International has unleashed the adrenaline rush by welcoming motorsports legend Dale Earnhardt Jr. as its newest brand ambassador. This exhilarating collaboration promises fans unique experiences, exclusive race-day feasts, and limited-edition merchandise collections.
Kickstarting the partnership this spring, Full Throttle—a free-to-play slot game starring Dale Earnhardt Jr.—will rev up on the Hard Rock Neverland Casino and Jackpot Planet apps. This thrilling game is bound to keep you glued to your devices!
An unquestionable icon in the world of motorsports, Earnhardt Jr. is the proud owner of 15 consecutive NASCAR Most Popular Driver awards (2003-2017) and has notched impressive victories at notable races such as the Daytona 500 in both 2004 and 2014.
Keith Sheldon, President of Entertainment and Brand at Hard Rock International and Seminole Gaming, had this to say about the partnership:
Hard Rock is all about delivering unforgettable experiences in live music, gaming, and sports. We're beyond excited to have Dale Earnhardt Jr. join our team. Together, we'll commemorate the exhilaration of car racing across our global properties with fresh culinary offerings, unique merchandise, and much more.
Earnhardt Jr. could hardly contain his delight:
Hard Rock is an iconic brand! As a music fan, I appreciate the passion and detail they put into every venue. From music and food to casino games and sports betting, there's something for everyone. Working with Hard Rock is going to be a blast, and I can't wait to see what cool stuff we can come up with together!
Moreover, Hard Rock Digital has connected forces with the International Betting Integrity Association (IBIA), solidifying its role in maintaining integrity across the U.S. sports betting landscape. As a member, Hard Rock Bet contributes data to IBIA's global network, which oversees over $300 billion in annual betting activity across more than 70 companies and 140 sports betting brands.
Stay tuned for exciting developments as Hard Rock and Earnhardt Jr. bring motor sports fever to life at Hard Rock properties worldwide. Let the adventure begin!
Enjoy the thrill of sports betting at Hard Rock Cafe locations, as Hard Rock International strengthens its commitment to the sports industry by partnering with the International Betting Integrity Association (IBIA). Join Dale Earnhardt Jr., the latest brand ambassador for Hard Rock, in celebrating the adrenaline-pumping world of car racing, complete with unique experiences, exclusive events, and limited-edition merchandise.
