Rihanna encounters criticism for showcasing wigs during the promotional campaign for her brand, Fenty Hair.
In the world of celebrity branding, Rihanna's latest venture, Fenty Hair, is no exception to the trend. The glamorous trailer for the new haircare line was accompanied by a heartfelt caption about the singer's hair journey, but the launch has faced criticism for featuring Rihanna wearing wigs in its promotional materials.
The criticism questions the authenticity and marketing approach of the launch, with some viewers pointing out that Rihanna was seen wearing a wig during the product rollout. One Twitter user questioned how Rihanna could promote a hairline with a wig on, while another compared the promotion to Beyoncé's recent haircare line launch.
Despite the controversy, the Fenty Hair line is set to launch on June 13, 2024, and includes a range of hair products such as clips, extensions, wigs, curlers, and brushes under the Fenty Hair brand. User reviews and reactions from other promotional content seem generally positive toward the product efficacy, especially for curly hair types.
Rihanna's natural curls were the subject of a recent public appearance, and the singer has often been open about her hair journey. Her hair has been a significant part of her career and personal evolution, making the use of wigs in the promotional materials even more surprising to some.
The line between genuine advocacy and marketing strategy is becoming increasingly blurred among celebrities, with stars like Rihanna launching lines of makeup, skincare, fashion, and now haircare. The metaverse has even seen the creation of official avatars for celebrities like Rihanna and Migos.
Meanwhile, fans are still hoping for an album follow-up to Rihanna's 2016 release, Anti. The singer was seen in New York City on June 9, 2024, flaunting her natural curls, hinting at a possible return to her music career.
As the Fenty Hair launch approaches, it remains to be seen how the controversy will impact the brand and its reception among consumers. However, one thing is certain: Rihanna's expanding empire of Fenty-branded products continues to captivate audiences worldwide.
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