Rexona Encourages Women's Cricket Through ICC Women's Cricket World Cup Trophy Display in Bangalore
In a significant move, Rexona, the world's No.1 antiperspirant brand, has partnered with the International Cricket Council (ICC) as the official global sponsor for the ICC Women's Cricket World Cup 2025 and all ICC Women's Cricket events through 2027.
This partnership extends Rexona's purpose to the cricket world, supporting athletes and fans alike. The brand's innovative formulations are crafted for dynamic lifestyles, aiming to deliver an elevated consumer experience and enable women to move more by providing superior sweat and odor protection.
The campaign for this historic partnership features Indian cricket stars Smriti Mandhana and Shafali Verma, who are known for their dynamic performances on the field. The Limited-Edition Glass roll-on portfolio, exclusively for the ICC Women's Cricket World Cup 2025, has been launched to celebrate this partnership.
The event in Bengaluru, India, saw the unveiling of the ICC Women's Cricket World Cup 2025 trophy by Mithali Raj and former wicketkeeper Dinesh Karthik. The event aimed to celebrate resilience, confidence, and the unstoppable power of women's cricket.
The panel discussion, moderated by Mayanti Langer, explored how women's cricket has become a catalyst for aspiration. Mithali Raj, Dinesh Karthik, and Vipul Mathur, Executive Director, Personal Care, Hindustan Unilever Limited, participated in the discussion. The panel delved into the growing landscape of women's cricket in India and its impact on inspiring dreams, breaking barriers, and changing the world.
Rexona was highlighted as a company that is building women's cricket in a significant way in India. The brand's partnership with the ICC Women's Cricket is a platform to encourage millions of young women to participate in cricket.
Mr. Vipul Mathur, Executive Director & Head of Personal Care at Hindustan Unilever, commented on the partnership, saying, "We are thrilled to partner with the ICC for the Women's Cricket World Cup 2025. This partnership aligns with our brand's mission to empower people everywhere to move with confidence."
The Rexona portfolio offers three different variants: Matcha and Vanilla, Sandalwood and Jojoba Oil, and Lotus flower and Shea butter. These variants cater to diverse preferences, ensuring that everyone can find a scent that suits their unique style.
The event in Bengaluru marked a milestone in the journey of women's cricket in India and underscored Rexona's commitment to supporting and empowering women in cricket. With this partnership, Rexona continues to reaffirm its position as a brand that champions the spirit of resilience, confidence, and the unstoppable power of women.
