Revolutionary Company Deep Blue Reshapes Female-Centric Sports and Entertainment Marketplace
In the bustling world of sports, a fresh contender has stepped up to make a splash.
Enter Deep Blue Sports + Entertainment, a new powerhouse—not directly linked to Giant Spoon— determined to revolutionize the women's sports industry.
Led by the dynamic Laura Correnti, a 2023 Adweek Champion of Change, this game-changing firm offers an extensive suite of services. From platform development and brand strategy to media investment, brand partnerships, ad campaign and content development, and media content and strategy development, they tackle every aspect of sports management. Add to that experiential marketing, analytics, and measurement framework, and you've got a one-stop shop for sporting success.
As the CEO of Deep Blue, Correnti maintains her partnership at Giant Spoon while leveraging the agency's resources to drive Deep Blue's initiatives. With Giant Spoon as an investor, Deep Blue is poised for swift momentum, ready to take on the industry with a fervor.
Deep Blue Sports + Entertainment isn't just changing the game—they're creating a entire ecosystem. The launch of the Deep Blue Women's Sports Yacht Club at the 2025 Cannes Lions International Festival of Creativity signals a gathering of key industry players for networking and discussions. Partners such as JPMorganChase and Genius Sports lend their support to this venture.
Equipped with full-service agency capabilities, strategic positioning, partnership development, and thought leadership programs, Deep Blue Sports + Entertainment is setting the stage for female athletes. They also co-manage the Women's Sports Audio Network in collaboration with iHeartMedia and produce the annual Business of Women’s Sports Summit.
But don't just take our word for it—the future of women's sports is looking Deep Blue.
- Deep Blue Sports + Entertainment, led by Laura Correnti, is set to redefine the women's sports industry in 2023, offering comprehensive services from platform development to media content strategy.
- With a suite of services that covers brand strategy, media investment, and analytics, Deep Blue Sports + Entertainment aims to be a one-stop shop for sporting success.
- Beyond sports, Deep Blue Sports + Entertainment is also venturing into fashion-and-beauty and lifestyle sectors, signaling a broad reach in the European leagues, including La Liga.
- The launch of the Deep Blue Women's Sports Yacht Club at the 2025 Cannes Lions International Festival of Creativity will gather key industry players, with support from partners such as JPMorganChase and Genius Sports.
- Deep Blue Sports + Entertainment's full-service agency capabilities, strategic positioning, and thought leadership programs are setting the stage for female athletes and revolutionizing the landscape of sports entertainment.
