Revenue from sports betting remains consistent despite a decrease in betting activity in Kansas, as indicated by the declining handle.
Sports Betting in Kansas Continues to Thrive
The sports betting market in Kansas is flourishing, following its legalization in 2022. With a mix of online and retail sportsbooks, the industry is rapidly expanding, particularly in the digital realm.
Top Performers in the Market
DraftKings leads the pack, handling over $123 million in bets during January 2025 alone and generating $12.3 million in revenue. Other notable online sportsbooks include FanDuel, BetMGM, Caesars, Fanatics, ESPN BET, and the newly added bet365, which became Kansas' sixth online operator and its 14th U.S. market overall. The Prairie Band Casino & Resort hosts the only tribal sportsbook in Kansas at present 1, 2, 5.
Market Trends and Features
Online betting accounts for the majority of wager handle, with mobile wagering being especially popular. Kansas sportsbooks focus on technology-enabled features such as live/in-game betting, odds boosts, and Same Game Parlays. The state also offers unique betting options like wagering on the NFL Draft and Kansas college teams 2.
Competitive landscape and proximity to Missouri encourage operators to innovate and enhance promotional efforts, leading to a sharp increase in promotional spending in early 2025, boosting user engagement and revenues 2.
Tax Revenue Generated
Kansas taxes sports betting operators at 10% of net revenue. The tax revenue supports problem-gambling programs and state agreements with land-based casinos. In January 2025, Kansas sports betting generated $28.2 million in gross revenue and $16.1 million in adjusted revenue, with state tax collections increasing by nearly $183,000 year-over-year in that month alone 2.
For July 2025, total sports betting revenue declined to about $10.5 million from $17.2 million in June, with corresponding state tax revenue dropping from $1.7 million to about $1.05 million. Despite some month-to-month fluctuations, the market remains significant in size 5.
Since the market began, Kansas sports betting revenue has exceeded $300 million in 2025, demonstrating its rapid growth and solid position in the Midwest 4.
Retail Sportsbook Performance
Sportsbooks are not permitted inside historic horseracing (HHR) facilities in Kansas. Retail sportsbook revenue came in just over $400,000. Combined, the four casinos in Kansas recorded $4.3 million in total retail bets. Online platforms contributed nearly $1.2 million in taxes, while retail locations added almost $42,000. The state received close to $1.3 million in taxes from sports betting last month 1, 2, 3.
Senate Bill 84, passed in 2022, set the framework for sports betting and HHR operations, allowing only one HHR venue in Sedgwick County 1. HHR operators can partner with mobile sportsbook brands to provide digital wagering services 1.
Sports enthusiasts may find it beneficial to explore sports-betting options in Kansas, considering the impressive performance of several online operators in the market, such as DraftKings, FanDuel, BetMGM, Caesars, Fanatics, ESPN BET, and bet365.
Moreover, the Kansas sports-betting market continues to evolve, with unique betting options like wagering on the NFL Draft and Kansas college teams, as well as popular technology-enabled features such as live/in-game betting, odds boosts, and Same Game Parlays.
