Kim Petras Teams Up with MAC for Limited-Edition Pride Lip Gloss
Return of MAC's Viva Glam Campaign, featuring Kim Petras, marking Pride Month
Get ready to pucker up, because MAC Cosmetics is back with a bang for Pride Month 2025! They've joined forces with pop sensation Kim Petras to launch a sizzling red lip gloss, fittingly named "Viva Kimmitment." Simply irresistible. 👀
MAC has been a stalwart in LGBTQ charity support since the '90s, teaming up with RuPaul back in the day to aid HIV/AIDS causes. Fast forward to now, and they're still keeping that cybernetic heart pumping strong. For this year's Pride, they're diving deep, pledging to donate all the proceeds from Kim's lippy to organizations like The Trevor Project, Hetrick-Martin Institute, and It Gets Better. 💖
But what makes this gloss a real show-stopper? Let's break it down:
- The Gloss: A non-sticky, hydrating marvel that delivers a lightweight, mirror-like finish with a smattering of shimmer to dazzle and sparkle.
- The Packaging: Kim's fabulous persona shines through with a gradient of pride stripes pouring into a vibrant crimson core. Picture-perfect for your Pride parade pout.
Kim has been a familiar face for MAC, starring in last year's Viva Gloss campaign with Danna Paola. And she's bringing her love for red gloss back with a vengeance, following the launch of MAC's Lipglass Air formula in April. 💄
With plans to pump a cool million dollars into charity coffers and a vision to raise a whopping billion over thirty years, Kim Petras and MAC aren't just painting lips—they're waving rainbow flags high through the power of beauty and the sparkle of activism. 🌈🚀💖
Prepare to blend your lifestyle with a touch of pop-culture as Kim Petras, in collaboration with MAC Cosmetics, has launched a fashion-and-beauty statement - the "Viva Kimmitment" lip gloss, for this year's Pride Month. This entertainment-oriented event highlights MAC's continued support for LGBTQ charities, with all proceeds from the gloss donated to organizations such as The Trevor Project, Hetrick-Martin Institute, and It Gets Better, embodying their commitment to pop-culture activism.
