Renowned Baseball Star Derek Jeter Takes On Role as BetMGM Representative in New York
In a significant move, former Major League Baseball (MLB) legend Derek Jeter has taken on the role of brand ambassador for BetMGM, a leading name in the sports betting and iGaming industries. This multiyear partnership, announced in July 2025, sees Jeter promoting the brand across the U.S. and Canada, and appearing in BetMGM's marketing campaigns, including the highly anticipated "Legendary Plays" campaign.
The "Legendary Plays" campaign, which premiered on July 15, 2025, showcases Jeter's universal appeal and baseball legacy to attract and engage users. As a sports icon, Jeter's involvement is intended to help BetMGM enhance player experiences and build stronger community connections within its audience.
In addition to his marketing role, Jeter will also be promoting BetMGM’s responsible gambling initiatives. This commitment to responsible gambling underscores BetMGM's dedication to providing a safe and enjoyable gaming experience for all its users.
Moreover, BetMGM is set to launch an exclusive Derek Jeter-themed online slot game on its platform. This pioneering initiative marks a first in the legal iGaming industry, as no other operation currently offers an interactive slot featuring a current or former MLB player. Jeter’s likeness will be central to this slot game, further strengthening BetMGM’s image with a sports legend.
Jeter, who has acknowledged the excitement fans get from legal sports betting, appreciates BetMGM's efforts to innovate and create community connections in their player base. He looks forward to supporting the company’s growth through these initiatives.
This partnership signifies a significant step forward for BetMGM, as they continue to push the boundaries in the sports betting and iGaming sectors. With Jeter's universal appeal and baseball legacy, BetMGM is poised to attract and engage a wider audience, offering them an unparalleled gaming experience.
The "Legendary Plays" campaign, featuring former Major League Baseball (MLB) legend Derek Jeter, is designed to showcase Jeter's universal appeal and baseball legacy to attract and engage users. As part of his partnership with BetMGM, Jeter will also be promoting the brand's responsible gambling initiatives, underscoring BetMGM's dedication to providing a safe and enjoyable gaming experience for all users.
