ProSieben’s Beloved Magazine “taff” Turns 30: Fascinating Facts and Insights
Celebratory insights on the 'taff' milestone anniversary - Remarkable insights into the celebratory year of the "taff" event
It's a major milestone for ProSieben's popular TV magazine, "taff," which celebrates its 30th anniversary this May! Let's take a look at some intriguing facts about this daily, current, fresh, and cheeky TV show.
Birthday Bash and Beginnings
"taff's" birthday celebration kicks off in late April, but the party officially starts on May 29th. The first episode of this TV magazine aired in 1995, covering hot topics such as a boxing match between Henry Maske and the late Graciano "Rocky" Rocchigiani, and the introduction of eco-friendly cardboard coffins.
During its early days, the show had "taff Extra," summarizing the week's highlights, from 1998 to 1999. Alexander Mazza and Steven Gätjen were among the hosts.
Evolution and Changes
Over the years, "taff" has kept up with the times, focusing on lifestyle, advice, beauty, stars, and trends. In 2012, the show received a fresh new look with a new studio and logo under the motto "Life. Style. Smile." A weekend edition, "taff weekend," was introduced in 2017, airing on both Saturdays and Sundays.
As of today, "taff" boasts 169,000 Instagram subscribers and nearly 99,000 Facebook followers. The magazine enjoys an average market share of around ten percent in the target demographic of 14 to 49-year-olds.
Hosting Changes and Rotating Team
The show has seen its fair share of presenters over the decades. Initially hosted by Sabine Noethen, the role was later taken by Steven Gätjen (the first male host), Miriam Pielhau, Stefan Gödde, Bonnie Strange, Annemarie Carpendale, and Rebecca Mir. The current team includes Annemarie Carpendale, Daniel Aminati, Rebecca Mir, Viviane Geppert, Christian Düren, and Neda Peemüller.
Annemarie Carpendale, who has been with the show since 2005, holds the record as the longest-standing "taff" presenter. Soon after her son's birth in May 2018, she returned to work, demonstrating her dedication to the show.
"taff's" presenters are known for keeping the show fresh while maintaining its essence, just like a long-term relationship, according to Annemarie Carpendale.
Thore Schölermann bid farewell to the show in October 2024 after more than 12 years and approximately 800 episodes.
Special Editions and Challenges
From time to time, "taff" offers unique episodes to keep things exciting. For instance, when Lena Meyer-Landrut won the Eurovision Song Contest, the show live-covered the singer's arrival in Hannover on May 30, 2010.
Presenter Daniel Aminati faced a unique challenge on August 29, 2013, when he hosted an entire show while on a treadmill, as a thank you for a donation campaign on "Red Nose Day."
Stefanie Giesinger hosted a one-hour show "Germany’s next Topmodel" in 2014, while Joko Winterscheidt and Klaas Heufer-Umlauf had to present an episode of "taff" as a penalty for losing an episode of "Joko & Klaas against ProSieben."
ProSieben's Anniversary Celebrations
ProSieben is marking its 30th anniversary with extended airtime, as announced in a press release by the channel. Starting on April 28, the 20-minute longer episodes of "taff" will air from 5:00 PM to 6:20 PM, followed by "ProSieben :newstime."
- taff
- ProSieben
- Rebecca Mir
- Annemarie Carpendale
- Steven Gätjen
- Daniel Aminati
- Viviane Geppert
- Düren
- TV Magazine
- Pop Culture
- Stars
- Weekend
- ProSieben magazine, celebrating its 30th anniversary, highlights the long-term tenure of presenter Annemarie Carpendale, who joined the show in 2005 and continues to host alongside Daniel Aminati, Rebecca Mir, and Vivian Guppert on weekends.
- The celebration of ProSieben's 30 years includes extended airtime for "taff," with each episode now running for 20 minutes longer from April 28, providing more coverage of stars, pop culture, and entertainment.
- While this major milestone is being celebrated, fans can connect with their favorite "taff" presenters on social media platforms like Instagram and Facebook, where they can find the latest updates and behind-the-scenes glimpses.
- As part of the anniversary celebrations, the show harkens back to its roots, with a look at some of its early presenters, such as Steven Goetjen, who hosted "taff Extra" in the late '90s, and Düren, a presenter from those early days as well.
