Regulated X Games Wagering Products to be Introduced by ALT Sports Data
The action sports community is set for a significant shift as X Games, the most iconic brand within the community, has announced a partnership with ALT Sports Data. This partnership is expected to redefine the way fans interact with X Games' competitions, offering exciting opportunities for fans to engage more deeply with their favourite action sports stars.
X Games, founded by ESPN in 1994 and recently sold to MSP Sports Capital in 2022, has experienced a spike in popularity. Streaming audiences have grown by 113% in the past year, attracting 2.4 million followers on social media. The launch of new betting products is anticipated to create even stronger connections with fans.
Jeremy Bloom, CEO of X Games, expressed his excitement about the partnership, stating, "We are thrilled to be partnering with ALT Sports Data. This collaboration aligns with our commitment to deepening fans' passion for sports and offering them new ways to engage with their favourite athletes and events."
Todd Ballard, co-founder of ALT Sports Data, shared Bloom's enthusiasm, stating, "This partnership aligns with our mission to redefine fan engagement with action sports. We are excited to be working with X Games to bring fans closer to the action, attract new audiences, and drive the continued growth of X Games."
The series features a variety of action sports, including skateboarding, BMX, freestyle motocross, skiing, and snowboarding. The partnership will provide ALT Sports Data with exclusive access to official X Games data for a variety of traditional and prop wagers.
In addition to X Games, the SuperMotocross League has also signed a deal with ALT Sports Data to offer sports betting products. This means that fans will be able to place regulated wagers on X Games tentpole events for the first time.
X Games Aspen, a snowboarding and skiing event, is set to take place from January 23 to January 25 in Aspen, Colorado. With the partnership, fans can look forward to an innovative global, team-based format and additional events around the globe in the future.
The partnership between X Games and ALT Sports Data is part of a growing trend in the sports industry, with the SuperMotocross League offering sports betting products in states where the activity is legal. However, recent weeks have not shown publicly reported partnerships between companies specifically for offering bets on alternative sports events; no future events linked to such partnerships are currently identified in available sources.
As the partnership between X Games and ALT Sports Data takes shape, it is clear that the future of action sports fan engagement is set to be transformed. With deeper connections, new audiences, and continued growth on the horizon, the action sports community can look forward to an exciting new era.
Read also:
- United States tariffs pose a threat to India, necessitating the recruitment of adept negotiators or strategists, similar to those who had influenced Trump's decisions.
- Weekly happenings in the German Federal Parliament (Bundestag)
- Southwest region's most popular posts, accompanied by an inquiry:
- Discussion between Putin and Trump in Alaska could potentially overshadow Ukraine's concerns
