Regulated betting options for X Games events to be provided by ALT Sports Data.
The X Games series, a popular event featuring a variety of action sports, has announced a significant partnership with ALT Sports Data. This collaboration aims to create deeper connections with fans, attract new audiences, and drive the continued growth of X Games.
Founded by ESPN in 1994, the X Games was later sold to MSP Sports Capital in 2022, with Red Bull GmbH acquiring control in the same year. Now, under the new partnership, ALT Sports Data will offer sports betting products for X Games events, providing a new way for fans to engage with their favourite athletes and events.
Todd Ballard, co-founder of ALT Sports Data, expressed his excitement about the partnership, stating that it exemplifies his team's mission to redefine how fans engage with action sports. The partnership also grants ALT Sports Data exclusive access to official X Games data, allowing for a wide range of traditional and prop wagers to be offered.
Jeremy Bloom, the CEO of X Games, shared Ballard's enthusiasm. He expressed that the partnership represents a new era for the action sports community and their fans, allowing them to place regulated wagers on X Games tentpole events for the first time.
The partnership is expected to redefine the way fans interact with X Games' competitions. With the increased engagement, X Games remains committed to deepening fans' passion for sports.
In addition to the new partnership, X Games has also announced plans for the future. In 2026, the series plans to introduce an innovative global, team-based format and additional events around the globe.
One of the upcoming events is X Games Aspen, a snowboarding and skiing event set to take place from January 23 to January 25 in Aspen, Colorado. The X Games series has attracted 2.4 million followers on social media in the last 12 months and experienced a spike in popularity, with streaming audiences growing by 113% in the past year.
The SuperMotocross League has also signed a deal with ALT Sports Data, further expanding the reach of sports betting products in states where the activity is legal. As the partnership between X Games and ALT Sports Data unfolds, fans can look forward to a more engaging and interactive experience with their favourite action sports events.
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