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Manchester United and Tiger Beer Launch Exclusive Pop-Up Bar in Kuala Lumpur
KUALA LUMPUR, May 27 - Fans of Manchester United in Malaysia have a new opportunity to immerse themselves in the club's atmosphere, as Tiger Beer has collaborated with Manchester United to create Asia's first Tiger Beer x Manchester United Pop-Up Bar, named The Trafford Den, in the heart of Kuala Lumpur.
Since its opening on May 24, The Trafford Den has attracted numerous fans and vloggers eager to experience this unique space. The venue recently welcomed five Manchester United players, including Luke Shaw, Casemiro, Diogo Dalot, Tom Heaton, and club legend Nani (Luis Carlos Almeida da Cunha), who arrived after a 14-hour journey.
Shaw expressed his appreciation for the warm welcome from Malaysians, stating, "It's amazing to see the fans here. We're always far away, but we always feel the support, and we appreciate it." Dalot was impressed by the country's hospitality, stating, "It just shows how much they love this club and team."
The Trafford Den is designed to strengthen the connection between Manchester United and its passionate supporters in Malaysia, offering a space where fans can come together, share their love for the club, and enjoy exclusive experiences inspired by Old Trafford. Julie Kuan, the marketing manager for Heineken overseeing Tiger Beer, explained that the partnership aims to create a "homegrown" space for fans to experience the club’s spirit firsthand.
The event provides a rare opportunity for local fans to interact with their club and players up close, especially since the club has not visited Malaysia for some time. Fan responses have been overwhelmingly positive, with fans expressing excitement to meet their idols and to have a connection with the club that transcends geographical boundaries.
According to Kuan, the club acknowledges the fans' devotion, and in return, fans continue to pledge their loyalty. This "trinity of football fandom" comes to life through the partnership, and Tiger Beer and Manchester United hope to continue delivering great experiences and bringing fans closer to the club through various activations. The unique experience at The Trafford Den is just a taste of what is to come in the future for Manchester United fans in Malaysia.
Fans of Manchester United in Malaysia can now experience the club's atmosphere in Kuala Lumpur, as the city hosts Asia's first Tiger Beer x Manchester United Pop-Up Bar, named The Trafford Den. The event allows local fans to interact closely with Manchester United players, including Luke Shaw, Casemiro, Diogo Dalot, Tom Heaton, and club legend Nani. This unique space is designed to strengthen the connection between Manchester United and Malaysian fans, offering a place where supporters can share their love for the club and football.
