Refreshing identity under new brand name, Nowz.
K-pop's Newcomers, Nowz: Rebranded and Ready to Take Over
Say hello to Nowz, the revamped boy band that used to be known as Nowadays under Cube Entertainment! This dynamic group is getting ready to make some serious noise in the K-pop scene.
A Quick Recap
When they debuted back in April 2024, Nowz became Cube Entertainment's first new boy group in eight years, following Pentagon. The lineup includes five talented members: Hyeonbin, Yoon, Yeonwoo, Jinhyuk, and Siyun.
The Success So Far
Since their debut, Nowz has dropped four digital singles - "Nowadays," "Rainy Day," "Nowhere," and "Let's get it" - and has been collecting accolades left and right. They won the IS Rookie Award at the 2024 Korea Grand Music Awards and the Blooming Star Award at the 32nd Anniversary Hanteo Music Awards. Plus, they were chosen to perform on the "Golden Choice" stage at the 39th Golden Disc Awards, revealing their immense potential. Most recently, they bagged the 'ASEA Hot Trend' award at 'ASEA 2025'.
Gearing Up for the Future
The band's recent rebranding from "Nowadays" to "Nowz" signifies a new start and a redefined direction for the group. The name switch emphasizes the present ("now") and the endless possibilities represented by the letter 'Z', signifying beginning anew and an expanded horizon.
Nowz promises to push boundaries by creating music and concepts that set them apart from other K-pop acts. They're planning to present their unique identity and artistic vision through new releases and daring concepts, aiming to revolutionize their spot in the K-pop world.
So buckle up, K-pop fans! The future is now, and it's Nowz-y. Get ready for this fresh new talent to take the K-pop scene by storm!
Delving into a fusion of entertainment and culture, Nowz aims to revolutionize the K-pop scene with their unique blend of music, creativity, and innovation. Energetic and fresh, they are poised to redefine the landscape of modern entertainment, pushing boundaries and captivating audiences with their captivating tunes and daring concepts.
