Redditch United Takes on Gambling Harm with Gordon Moody Partnership
Redditch United Names Gordon Moody as Official Sponsor for the Back of Their Jerseys
English soccer club, Redditch United, has teamed up with the UK's leading charity, Gordon Moody, specializing in treating gambling-related harm. This collaboration during the 2025/26 season seeks to combat gambling issues and aid those afflicted.
Shirt Sponsor Turns into Life-Changer
Gambling support powerhouse, Gordon Moody, steps into the role of Redditch United's back-of-shirt charity partner. This alliance boosts the charity's visibility, reaching more individuals grappling with gambling problems.
With a promotional video featuring ex-footballers Dean Sturridge and John Hartson as Gordon Moody ambassadors, the deal will see the charity hosting a presence within the Valley Stadium and adorning Redditch United's player jerseys.
Chairman of Redditch United, David Faulkner, praised the partnership, stating, "We're thrilled to have Gordon Moody on board. Their focus on addressing gambling-related harms aligns with our commitment to community well-being."
A United Front Against Gambling Addiction
Gordon Moody's CEO, Monica Shafaq, expressed similar enthusiasm, noting that the partnership symbolizes more than simple branding; it's a united effort to confront gambling-related harm head-on. With a recently opened flagship residential treatment center in Redditch, the charity aims to tap into the community's potential and combat gambling addiction together.
Football is known for its ability to unite people, and by linking up with Redditch United, Gordon Moody hopes to spread awareness, debunk stigma, and ensure that no one stands alone in their battle against gambling addiction.
Redditch United and Gordon Moody in Harmony
The partnership follows the opening of Gordon Moody's new Redditch flagship residential treatment center, offering personalized treatment programs for those severely affected by gambling addiction. The charity also boasts ex-Premier League athletes Dean Sturridge and John Hartson as official ambassadors.
This year, Gordon Moody held its International Gambling Harms Awareness Day 2025, raising concerns about gambling risks and their potential emotional, financial, and social repercussions.
Redditch United's move to partner with Gordon Moody underscores its dedication to addressing critical social issues, solidifying its status as a responsible and forward-thinking club, and positively impacting the lives of its fans and the wider community.
[1] [https://gordonmoody.org.uk/about-us/][2] [https://gordonmoody.org.uk/our-services/][3] [https://gordonmoody.org.uk/news/]
In this collaboration, Redditch United football club and the gambling support charity, Gordon Moody, join forces to combat gambling issues and aid individuals grappling with gambling-related harm. By partnering with the club, Gordon Moody aims to increase visibility, spark conversations, and ensure that no one fights gambling addiction alone in the community.
