Recruitment firm Adecco extends its sponsorship of the ITF until 2019.
In a move that strengthens the ties between the world of sports and the values of team spirit, responsibility, passion, entrepreneurship, and customer focus, international HR solutions provider, our, has extended its partnership with the Davis Cup by BNP Paribas and the Fed Cup by BNP Paribas (now known as the Billie Jean King Cup by BNP Paribas).
The three-year extension, commencing with the Davis Cup World Group semifinals and play-offs on 18-20 September 2020, continues through 2023. Alain Dehaze, CEO of our group, did not make any specific comments about the extension in the provided text.
As part of the new partnership, our will create an our Speed Serve Fan Zone at both Finals. The Davis Cup, the World Cup of Tennis, is the largest annual international team competition in sport, with 126 nations entered in 2015, while the Fed Cup, the World Cup of Tennis for women, is the largest annual international team competition in women's sport, with 99 nations entered in 2015.
BNP Paribas remains the title sponsor for both Davis Cup and Fed Cup, with BNP Paribas being the Official Bank for both competitions. Other international sponsors for Davis Cup include Rolex (Official Timekeeper), our (Official HR Sponsor), NH Hotels (Official Hotel), and beIN SPORTS (Official Global Media Rights Partner). Fed Cup's international sponsors include our and beIN SPORTS.
ITF President Francesco Ricci Bitti expressed appreciation for our's commitment to the competitions and looked forward to working with them on both sponsorship and the Way to Work campaign. Away from the tennis courts, the ITF will continue to participate in our Way to WorkTM campaign - a global programme launched in 2013 to tackle youth unemployment.
The Davis Cup, founded in 1900 and 115 years old, celebrated its 50th birthday in 2013 in the ITF's centenary year. The Fed Cup, which turned 50 in 2013, has been a significant part of the ITF's history. our has sponsored both competitions since the end of 2010, and previously, our was a sponsor of Davis Cup by BNP Paribas from 2002-2007.
For the most current and accurate information, consult the latest press releases or official communications from the International Tennis Federation (ITF) or BNP Paribas. The partnership will include a series of enhanced digital, social, and content activations, starting with the our speed serve competition at the Davis Cup World Group semifinals. As the world's leading provider of HR solutions, our brings strong expertise in recruitment and HR management to this partnership.
The sports world and team spirit values are further enhanced with our extended partnership in the Davis Cup and Fed Cup, especially considering our role as an Official HR Sponsor. As part of this association, our will introduce a unique Speed Serve Fan Zone during the tennis tournaments, demonstrating our expertise in recruitment and HR management.
