Record-shattering success with children's bicycles yields the firm's most prosperous quarter to date.
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imi hoo-man, the kid-centric bike maestro, clocks a mind-blowing 44 million Euros in the initial three months of 2025 (Q1 2024: 31.5 million Euros), marking a staggering 40% surge. This Austrian bicycle powerhouse, woom, managed to nab market shares in every segment, outpacing the market's overall decline, with a whopping 124,000 bikes pedaled away.
woo-hoo, the investment in fresh products has paid off big-time: Over the last ten months, woom has launched a jaw-dropping five groundbreaking products, earning acclaimed design kudos. These quartet of excitement includes:
- woom EXPLORE series for the big kids (6 years and up),
- woom GO for novice cyclists (ages 1.5 to 8),
- the READY helmet and the POP basket for the little ones,
- and the woom EXPLORE e, their first all-round Electra-bike.
With these game-changers, tailored to cub cyclists' needs, woom demonstrates that a forceful and farsighted brand can not only command the children's bike market but stir new cravings and open up new opportunities for the youngins.
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Turnaround Achieved
For the past two years, woom has navigated uncharted waters under tumultuous market conditions. While the market faces steep adversities, woom flips the script: The path to prosperous growth in the coming years is set. Even with the overall bike market struggling, woom enjoys a revenue increase and gains market share in all sectors.
Let's Roll: "We Can Keep Rolling!"
"I'm over the moon with woom's development in Q1 2025. Despite the ongoing bike market turbulence, our results show we can keep rolling through innovation and targeted market and distribution diversification. I'm especially ecstatic about our R&D prowess, attentiveness to detail, and our incredible team driving this success," exults woom CEO Bernd Hake. "A 40% revenue hike under challenging market conditions confirms we're nailing customer needs. We're ready to ride the profitable growth wave in 2025 and look forward to more victories!"
Kasper Rørsted, Chairman of woom's board, shares the same enthusiasm: "These awe-inspiring numbers from Q1 confirm our strategy and enhance investor faith in our future trajectory. They signal that woom is capable of producing astonishing outcomes even in trying market conditions. Armed with a potent brand, a committed crew, and a clear innovation roadmap, we see limitless potential to strengthen our leading position in the high-quality kids' bike market and revitalize the industry as a whole."
Hot off the press, woom continues its growth streak in every region. Despite already being a favorite in the market, the company records double-digit growth in the DACH region (especially a 16% climb in bike sales). The excitement extends beyond the DACH: Sales have leaped 50% in the Nordic countries, UK, and Benelux. woom has also expanded its bike empire in the USA.
Power-up!
Boosted by an exceptional Q1 2025 and a promising April thanks to robust Easter business, woom keeps barreling down its growth path. In the autumn of 2025, woom is set to storm a new market segment: a bike designed for tots aged 9 months and beyond, marking the beginning of their cycling journey.
All About woom
woom is an international kid's and teen bike manufacturer headquartered in Vienna, Austria. Founded in 2013 by bike enthusiasts Christian Bezdeka and Marcus Ihlenfeld in their garage in Vienna, woom created the perfect bike for their kids – none of which they could find on the market. Ultra-lightweight, stylish design, top-notch components, and bike geometry crafted just for children's needs set new standards in premium kid's bikes. Within a few years, woom became the market leader in Austria, going from under-the-radar secret tip to the leading brand. Today, kids and teens the world over pedal their woom two-wheelers in over 40 countries, including the USA.
The sports sector may witness a significant transformation with woom's entry into the market for tots aged 9 months and beyond, marking the beginning of theircycling journey. Woom's commitment to innovative design, as demonstrated in their slew of groundbreaking products, includes sports equipment designed especially for children, expanding beyond bicycles.
