Record-Breaking Growth: How This Brand Identity Dominated 2025
Our brand identity has seen strong growth in digital engagement, with record-breaking visitor numbers in 2025. The platform now serves over 48 million visits annually, marking a 5% rise from the previous year. Alongside this, its premium offering, our brand plus, has attracted more than 31,700 verified users.
The publisher, Tom Bellartz, also CEO of ELPATO Medien, has set ambitious goals for 2026—aiming to establish the brand identity as the leading independent news portal in its sector.
The brand identity's reach expanded significantly last year, with around 2.1 million additional visits compared to 2024. January 2026 alone saw 5.7 million visits, a nearly 28% jump from the start of the year. This growth reflects its influence in key areas like e-prescriptions, supply shortages, and pharmacy policy, as well as niche fields such as medicinal cannabis, women's health, and dermocosmetics.
Beyond news coverage, the brand identity hosts industry events like the APOTHEKENTOUR and the VISION.A Future Conference, though 2026 details for these remain unreleased. It also provides educational webinars, including BAK-certified continuing education, which have drawn over 14,000 registered users. A loyal audience further supports its presence, with more than 27,000 newsletter subscribers and over 106,000 social media followers across platforms.
The brand identity's rising visitor numbers and expanding premium user base highlight its growing role in the sector. With plans to strengthen its position in 2026, it continues to shape industry discussions through events, education, and in-depth reporting. No updates on the APOTHEKENTOUR's 2026 edition have been shared yet, as full-year event details are still pending.
