Rebranded Society's Origins Unveiled: Insights into the Evolution of bbf
In a recent episode of Clicks & Cocktails, Stelios Colios, Head of Marketing Communications at bbf, and Andreas Odysseos, Creative Director at Appios Creative Studio, discussed the successful rebranding project of bbf.
The project, which can be found on Spotify and YouTube, presented a significant challenge and responsibility for Appios, given its immense international scope. For Stelios, trusting a local agency with their global vision was the right move, as he shared in the podcast.
The rebranding project aimed to position bbf, a major real estate developer, for a global future, going far beyond a simple logo change. The goal, as mentioned by Andreas, was not just to create a new brand image, but to build a better future for the company.
For Appios, the project was not just about fulfilling a brief; it was about immersing themselves in the core needs, values, and culture of bbf to express it visually. This intimate understanding of the company's heart, as stated by Andreas, was crucial in matching world-class execution.
The success of the project was built on a foundation of mutual trust and a shared vision between the client and the agency. The conversation zeroed in on the deep synergy required between agency and client for the success of the project.
The conversation between Stelios and Andreas focused on the strategic, creative, and collaborative aspects of the bbf rebranding project. The strategic depth, creative rigor, and collaborative spirit were the key elements needed for Appios to deliver the project.
The distinctive, clean, and ambitious branding of bbf has become a core part of the urban landscape in Cyprus. The rebranding project, which involved a partnership between bbf and Appios Creative Studio, has not only positioned bbf as a global player but has also preserved its foundational values and culture.
The episode offers a rare opportunity to hear directly from both the client and the creative lead about the rebranding project, providing insights into the mechanics of a transformative partnership. It serves as a testament to the power of collaboration and the importance of aligning a global vision with a unique local essence.
In the podcast episode of Clicks & Cocktails, Stelios, being the Head of Marketing Communications at bbf, shared his decisive choice to trust a local Cyprus-based agency, Appios Creative Studio, with their global rebranding project, which aimed to position bbf, a major real estate developer, for a future beyond Cyprus. Later, Andreas, the Creative Director at Appios, spoke about their focus not only on creating a new brand image for bbf but also on building a better future for the company through a deep understanding of its core needs, values, and culture – a key factor in expressing it visually and achieving world-class execution.
