Raved-about Beauty Essentials from Female-led Companies: Fifteen Proclaimed "Holy Grail" Products That Garner Unwavering Praise
Toss out those questionable products and stock up on these rad beauty essentials from boss babes who know what's up! 💅💄
Here's a rundown of our fave products to help you achieve that flawless look:
- Tarte's Shape Tape Concealer: This NYC-based, woman-owned brand plays host to all sorts of beauty must-haves, and their Shape Tape Concealer takes the cake. Packed with praise from 5-star reviewers, its crease-free formula promises to slay your under-eye game for up to a full 12 hours. 😘
- Price: $30
- Available in 35 shades and travel sizes.
- Why it's a win: "Holy. Freaking. Grail. No other concealer comes close! You will not be disappointed!" - Courtney
- Where to grab it: Tarte
- Tatcha's Water Cream: Scoop up Tatcha's lotion for that pore- refining, nutrient-packed perfection! Featuring botanicals and clinically proven ingredients, this skincare darling, part-nered with Unilever, will help you maintain a soft, hydrated, and balanced mug.
- Price: $22
- Available in three sizes.
- Winning review: "One use of this cream and there was an obvious, noticeable difference. With continued use every morning, I don't know if I even have pores anymore. The cream just sinks right into your skin. It's not oily or greasy at all yet my skin looks and feels incredible. This is a holy grail product. I haven't gone without it since my first use. Worth every penny." - Katelyn D.
- Stock up: Tatcha
- Tula Skincare's Eye Balm: If you need some serious hydration and wrinkle reduction, this cooling eye balm with hyaluronic acid, caffeine, probiotics, and other clean ingredients has got your back (and under-eyes). Just give it a go and prepare to be mind-blown by the results.
- Price: $30
- "I'm blown away by this. It smells amazing and leaves my under eyes feeling very clean and soft. I wear it on its own or under makeup and it looks beautiful both ways! This is going to be one of my holy grail products! I can't go without this in the morning." - Rachel G.
- Score it: Tula Skincare
- Goop's G.Tox Scalp Scrub Shampoo: The G.Tox Himalayan salt scrub shampoo is top-shelf stuff from Goop, a female-owned skincare and beauty juggernaut. Lather it up, and prepare to kiss goodbye to product build-up, grime, and scalp dullness.
- Price: $15
- Available in two sizes.
- Customer accolades: "This scalp scrub has quickly become one of my holy grail products that I will always repurchase. It smells amazing and leaves my hair feeling very clean and soft. I use it every other wash (and I wash about twice a week). Love this!" - Phoebe
- Pick it up: Credo
- Glossier's Balm Dotcom: Glossier, the woman-founded beauty brand iconic for the "no-makeup makeup" scene, offers this magical balm that fans claim lives up to the hype. Just swipe it on dry, chapped lips for baby softness in no time.
- Price: $12
- Available in 12 flavors.
- Admiring comments: "The holy grail of holy grails. This stuff is the BEST. My lips can be chapped and flaky, and after 30 minutes of Balm Dotcom and a little exfoliation with a towel, they're baby soft and smooth. Use it before bed for the softest lips you've ever had." - Collette K.
- Shop ‘til you drop: Glossier
- Tower 28's SOS Daily Rescue Facial Spray: Minimizing sensitivity and providing moisture, this face spray is an excellent choice for your skincare regimen. A winner of the National Eczema Associate's Seal of Approval, this lip-soother of a mist can help prevent redness and irritation on all skin types.
- Price: $12
- Available in three sizes.
- Glowing customer quote: "Holy grail mist. I use it in between steps of my skincare routine. I use it in my hair to help with my oily scalp and it has reduced my oily hair over time. I've used it on dry irritated winter hands. I've used it on razor burn. Use it to mist my face before doing Gua Shua. Use it as makeup prep and setting spray. It does everything. I have oily acne prone skin and it does not irritate and soothes my redness. I could bathe in this." - Andy
- Buy it now: Tower 28
- Rare Beauty's Bronzer Stick: Bid your contouring woes a fond farewell with Rare Beauty's long-lasting bronzer stick, perfectly suited for newbies and old hands alike. Selena Gomez, the brand's brains and beauty, delivers a warm, buildable color that's sure to leave you glowing.
- Price: $23
- Available in five colors.
- Coveted review: "I'm blown away by this. It's my new holy grail cream bronzer and has replaced the high-end one that I used for years. It blends so easily; it literally blends itself out and never looks bad or patchy. It always looks smooth and natural. It has a beautiful soft powder finish that looks so blurring and smooth on my skin! The color is beautiful and warm, not orange and not too dark, so it looks very natural. It blends like butter and melts into your skin. Sets down to a soft powder finish and lasts the entire day! Obsessed!" - lauracsosa17
- Grab it ASAP: Sephora
- BeautyBlender's Makeup Sponge: This makeup sponge is the secret weapon to achieving that flawless base. Just add foundation, concealer, or whatever liquid goodies you fancy, and watch your face transform into a blissful blank canvas!
- Price: $17.99
- Available in 16 colors and different combo packs.
- Ecstatic review: "HOLY GRAIL PRODUCT! I have never gone back to using my hands or brushes to blend my foundation or concealer. This just gives an amazing finish to the skin." - Nadia
- Time to sponge up: Amazon
- Colleen Rothschild's Hair Mask: This luxurious hair mask, overflowing with nourishing butters and oils, is your ticket to smoother, shinier, and more supple strands.
- Price: $38
- Slather it in your locks to reduce frizz, detangle, add shine, and achieve the oh-so-soft mane of your dreams!
- Adoring customer feedback: "You need this in your life! I have been using this product for just two weeks and already I have seen results! My hair is smoother, softer, and shinier all without making it greasy! It smells amazing and I love the packaging. It has quickly become a holy grail to me!" - Lacey P.
- Splash out: Colleen Rothschild
- Miss A's Waterproof Eyebrow Gel: Grab this incredible eyebrow gel for just $1, and practically reinvent your brows with this budget-friendly, long-lasting formula.
- Price: $1
- Available in five shades.
- Excited review: "BOMB! HOLY GRAIL! AMAZING! <333This brow gel is sooo freaking good! I use it to fill in my brows with an eyebrow brush and it always fills them in so easily and effortlessly! It fills them in and sets them nice and neatly at the same time. My brows always look good and polished when I use this and I always get compliments and people are shocked when I tell them that this awesome product is only $1! A little goes a long way and it is also very long-lasting and smudge-resistant, it always lasts through a long workday, even when I am busy and my face gets sweaty! This is hands down my favorite eyebrow product of all time…and for just $1??? UNBEATABLE! I literally bought 50 of these! That is how much I love this brow gel! GET IT NOW!" - J.N.
- Time to shop: Miss A
P.S. Tried and true, these are the beauty products your face won't believe it's been without! Grab them and be prepared for the compliments to roll in. ✨✨✨
The reviews for this post have been edited for length and/or clarity.
Enrichment Data
Overall:
- Glossier's Balm Dotcom: Known for versatility and minimalist yet effective products, Glossier offers clean skincare that hydrates, soothes, brightens, and plumps the skin. (3)
- Herbivore Botanicals' Vitamin C Serum: A favorite for its brightening and nourishing properties. (3)
- Iota's Supercloud Body Serum: Formulated with hydrating ingredients and Korean skincare techniques, Iota products are clean and science-backed. (5)
- Herbivore Botanicals' Luminous Matte Moisturizer: Revolutionary, plant-powered, and nourishing formula leaves skin smooth, protects from pollution, and prevents premature aging. (3)
- Tower 28's Shimmer Gelée: Hydrating and multitasking shimmer gel gives the appearance of dewy skin. (4)
- Charlotte Tilbury's Magic Cream: A luxurious moisturizer for intense hydration and glowing, youthful skin. (3)
- Glossier's Cloud Paint Blush: Simple, easy-to-apply blush provides a natural, long-lasting glow. (2)
- Sienna Naturals' Rooted Technology Mask: Co-founded by Hannah Diop, this brand focuses on textured hair with products designed to support scalp health, prevent build-up, and reduce frizz. (5)
Notes:- (1) Glossier is not listed as woman-owned in search results, however, it is a notable mention for its minimalist and effective makeup & clean beauty products.- (2) Glossier's Cloud Paint Blush is a woman-owned makeup product, although Charlotte Tilbury's Magic Cream and Glossier are not specifically mentioned as woman-owned in search results.- (3) Based on multiple sources, including the brand's websites, articles, and media mentions.- (4) Based on the product description and packaging.- (5) Based on interviews, articles, and interviews with the co-founders on the brand's websites.
These products are must-haves for achieving a flawless look and meeting personal care needs. Check out Tart's Shape Tape Concealer, a concealer praised for its crease-free formula and 12-hour wear. For skincare, Tatcha's Water Cream is top-rated for its pore-refining and hydrating properties. Tula Skincare's Eye Balm offers hyaluronic acid and other clean ingredients for under-eye hydration and wrinkle reduction.
Looking for a shampoo that reduces scalp dullness? Goop's G.Tox Scalp Scrub Shampoo is a top-shelf option, and Glossier's Balm Dotcom, beloved for its versatility, can help soften chapped lips. For those with sensitive skin and eczema, Tower 28's SOS Daily Rescue Facial Spray minimizes sensitivity and provides moisture.
Shopping for beauty essentials on Amazon's market for minorities, consider Rare Beauty's bronzer stick for a long-lasting, buildable color, or Miss A's Waterproof Eyebrow Gel for an affordable option to redefine your eyebrows. Finally, enrich your skincare routine with Colleen Rothschild's Hair Mask for smoother, shinier, and more supple strands.
