Rapid Growth in Micro-Betting: Kero Gaming's $3 Million Capital Raised Signals Global Expansion Plans
Article Redraft:
Hey there, sporty peeps! Today, we're diving into the electrifying world of micro-betting with a Miami-based trailblazer, Kero Gaming. This badass company just scored a jaw-dropping $3 mil cap injection, setting the stage for a wild ride in the red-hot micro-betting sector. Let's see what's cooking!
The Micro-Betting Craze: Living on the Edge of Thrill
Ever found yourself hooked to your phone during sports games, wondering if the next play will be a home run or a strikeout? That's the micro-betting rush! It's like having a front-row seat to the action, with instant, adrenaline-pumping moments that resolve in mere seconds or minutes.
Micro-betting is revolutionizing how fans engage with live sports, stirring a constant buzz of excitement throughout games. Will the next pitch be a strike or a ball? Will this free throwing go in or hit the rim? Micro-betting is keeping the stakes high and the adrenaline flowing!
Industry veterans are all abuzz about this trend, noting how perfectly it aligns with today's culture of instant gratification. With 5G connectivity now widespread and mobile app interfaces optimized for split-second decisions, the technology infrastructure is finally catching up with consumer demand.
What's more, US sports with natural stoppages like football, baseball, and basketball are the perfect backdrop for these quick wagering decisions. Compared to soccer with its continuous play, the pause-and-resume cadence of American sports presents an ample arena for micro-betting opportunities.
Kero Gaming: The Underdog Turned Contender
Started in 2020 as the sports betting legal landscape was just warming up in the U.S., Kero Gaming quickly zeroed in on the micro-betting opportunity. Their platform specializes in algorithmically generating, pricing, and settling micro-markets for more than 180 sports betting brands worldwide.
Kero's impressive growth graph tells a fascinating tale of increasing investor faith. After launching, they secured a $1 mil seed funding round in March 2022, followed by an additional $2 mil in November. By July 2023, they had raised yet another $2 mil while sealing critical partnerships signaling industry acceptance.
These earlier rounds attracted top-tier investors like HappyHour, Cardinal Sports Capital, iGaming Ideas, Sharp Alpha Advisors, and Avenue H Capital, several of whom returned to back Kero in this latest round.
Inside the $3M Funding Round
The newly announced Series A represents more than just additional cash—it symbolizes rising institutional trust in both Kero and the micro-betting segment as a whole. SIG Sports, part of the Susquehanna International Group of Companies, spearheaded the round with participation from several returning investors.
Eberg Capital and Sharp Alpha Advisors jumped back on board, along with Chicago Trading Company, Avenue H Capital, and Yolo Investments. This formidable investor group sets a rock-solid foundation for Kero's next phase of growth.
Tomash Devenishek, Kero Gaming's founder and CEO, called this investment a game-changer: "This funding round marks a pivotal moment for us as we dive headfirst into an accelerated growth phase. With SIG Sports' lead investment and board participation, we're strongly armed to ensure the industry has a rock-solid provider offering cutting-edge micro-betting solutions that cater to the evolving needs of global operators."
He underscored the company's unwavering commitment to being a trustworthy industry partner: "We're doubling down on our pledge to deliver innovative micro-betting solutions as a long-term partner the industry can count on. A heartfelt shout-out to Joe Grubb and the entire team at Susquehanna International Group, as well as everyone else who backed us for their continued faith in Kero Sports."
Joe Grubb, Vice President at SIG Sports, expressed excitement about strengthening the partnership: "Kero Gaming has demonstrated exceptional growth and innovation in the micro-betting space. We're psyched to deepen our ties and support their mission to spearhead this exciting leap in oddsmaking for one of the highest-growth categories within sports entertainment."
Global Conquest: Europe & the US Markets
Armed with fresh capital, Kero Gaming is targeting two key markets for expansion: Europe and the U.S. While Europe already has a mature sports betting ecosystem with high adoption of live betting, the rapidly evolving U.S. market presents the most staggering growth potential.
Since the 2018 Supreme Court decision cleared the path for state-by-state sports betting legalization, the American market has been transforming rapidly. Kero's technology seems tailor-made to capitalize on the structures of American sports, with natural game breaks offering perfect chances for micro-betting excitement.
According to industry watchers, even though European sports betting has long featured live wagering (accounting for roughly 75% of all bets in the UK), the U.S. market is swiftly catching up, with consumer behavior shifting toward in-game engagement.
Making Stakeholder Connections: The Power of Partnerships
Kero's strategy emphasizes building relationships with established operators and platform providers. In January 2025, Caesars Sportsbook made a significant move by switching to Kero Gaming's international platforms, ditching their previous micro-betting partners—a significant vote of confidence in Kero's technology.
This partnership is backed by other strategic alliances, like the one with Flutter's MaxBet, showcasing Kero's ability to work with some of the largest names in global gambling. Additionally, they've secured integration deals with suppliers Bragg Gaming Group and EveryMatrix, magnifying the reach of their products across multiple platforms.
These partnerships are crucial in the sports betting ecosystem, where technology providers must seamlessly integrate with operator platforms to touch base with end users. Kero's success in forging these relationships suggests both technical prowess and product offerings that resonate with leading industry players.
The Competitive Micro-Betting Landscape
While Kero Gaming has scored some impressive points, it operates in a fiercely competitive field. Companies like Simplebet, founded in 2018, were among the early adopters of micro-betting opportunities in the U.S. market, boasting a $15 mil financing round and multi-year partnerships with major operators like DraftKings and FanDuel.
PointsBet, an Australian pioneer, has also staked its claim in the micro-betting arena, acquiring B2B software company Banach for $43 mil in March 2021 in order to bolster its in-play betting capabilities.
This industry, especially in the U.S., is all about in-play betting, with the expectation that approximately 75% of bets will be in-play within three years.
This intense competition has sparked rapid innovation, with companies racing to develop technologies that can reliably generate odds for increasingly granular in-game events while maintaining profitability margins.
Market Size and Growth Projections
The larger sports betting market context within which Kero's expansion unfolds is a breathtakingly flourishing one. Recent market analysis reveals that the global sports betting market reached $103 bil in 2024 and is projected to grow at a compound annual growth rate of 8.56%, reaching $224 bil by 2033.
Micro-betting represents one of the most dynamic segments within this market, identified as "the next big thing in sports betting" with the potential to drive substantial upside to forecasts [4].
Analysts predict that the U.S. sports wagering market alone could be worth around $9.25 bil by 2025, though some projections are even more optimistic, suggesting the domestic online sports betting market could eventually reach $22 bil with full legalization.
This growth trajectory indicates that micro-betting may follow patterns seen in more mature markets like the UK, where in-play wagering already dominates betting activity. Industry leaders anticipate a future where the majority of bets occur during games rather than before them.
[1] U.S. Online Gambling Market Will Reach $22.19B By 2030 – Yahoo Finance[2] Texas is getting closer to authorizing sports betting after U.S. Supreme Court ruling – Dallas Morning News[3] Maryland sports betting is launching. Here's everything you need to know – USA Today[4] The Online Gambling Market in the U.S. Is Expected to be Worth $22B in Less Than 10 Years – Sports Handle[5] Micro-Betting: The Next Big Thing in Online Gambling – PlayUSA[6] PointsBet Acquires B2B Platform Provider Banach in $43 Million Deal – Sports Handle
- The fast-paced and exhilarating world of micro-betting is especially demonstrated during sports games, where fans can feel like they have a front-row seat to the action with instant, adrenaline-pumping moments.
- Kero Gaming, a Miami-based company, has been successful in the micro-betting sector due to its platform's ability to target sports with natural stoppages such as football, baseball, and basketball, offering optimal chances for these quick wagering decisions.
- The micro-betting craze has been especially welcomed by industry veterans, who applaud the technology being optimized for split-second decisions and its perfect alignment with today's culture of instant gratification, thanks to widespread 5G connectivity and mobile app interfaces.
