Rapid Expansion Projected for Liquid Dietary Supplements Industry, Reaching a Compound Annual Growth Rate (CAGR) of 9.3% by 2034
Liquid dietary supplements have become a significant player in the health and wellness industry, catering to a diverse range of consumers with their high-calorie, high-protein, and vitamin/mineral blends. These supplements are used to support patients dealing with chronic diseases, those recovering from surgery, and even infants, toddlers, and children who are picky eaters.
The global market for liquid dietary supplements is projected to reach an impressive USD 56.0 billion by 2034. In 2024, Energy & Weight Management captured a robust 36.9% share of this market, with Over-the-Counter (OTC) products holding a dominant 78.4% share.
The market for these supplements is not limited to any specific region. North America dominated the market in 2024, capturing a 35.8% share, equivalent to approximately USD 8.2 billion. Offline sales channels held a dominant 69.1% share of the market in the same year.
Weight management and meal replacement are also use cases for liquid dietary supplements or ready-to-drink (RTD) shakes, enabling calorie control and balanced nutrient profiles. For athletes or fitness enthusiasts, these supplements enable fast absorption of proteins, amino acids, electrolytes, or botanicals for performance, muscle repair, and endurance.
Geriatric nutrition support is a significant use case for liquid dietary supplements, as they provide concentrated nutrients in a soft, easy-to-ingest form for seniors. Nestlé is innovating in medical nutrition with liquid supplements like Resource 2.0, a high-protein, clear liquid drink for patients with altered taste preferences or needing malnutrition support.
In the United States, over half of adults reported using any dietary supplement in the past 30 days during 2017-2018, with usage particularly high among older adults. In India, government initiatives are bolstering the nutraceutical sector, including programs like the Integrated Child Development Services (ICDS) and the Pradhan Mantri Garib Kalyan Anna Yojana (PMGKAY).
Amway has expanded its Nutrilite brand with plant-powered liquid supplements, emphasizing sustainability and traceability. Consumers prefer these supplements due to the tangible experience of in-store purchases, the ability to browse products, read labels, and consult staff.
However, there are no specific data on the market size for liquid nutrient supplements in Europe for 2025–2034 available in the provided search results. Despite this gap, the future of the liquid dietary supplements market looks promising, with continuous innovations and growing consumer demand.
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