Rainbow Mechanical and Giorgi Gigashvili's Evening of Playful Innovation and Digital Fancy
The Momende music video launch was a memorable event, reviewed by Ivan Nechaev, that was more than just a music-video premiere. It was a live experiment in how Georgian artists navigate tradition and innovation.
At the heart of the event was Giorgi Gigashvili, a classically trained pianist from Batumi, who skillfully blends electronic genres such as electro, tech-house, and hypnotic trance with local influences. His performance at Tbilisi's Amirani Cinema was a highlight, featuring Ravel and Paliashvili passages, and even included him singing during the event.
Accompanying Giorgi was Nikala, an electronic musician and sound designer, who created pulsive, shifting textures around Giorgi's piano, turning each piece into something both familiar and strangely new. Their collaboration reflected a dialogue between traditional roots and fresh musical ideas on stage.
Mechanical Rainbow, another Georgian act, brought a raw, immediate sound of live guitars, drums, and a frontman with an emotional range. Their performance at the premiere was a study in contrasts, with tight, deliberate musicianship and moments of emotional urgency.
The music video's final stretch invited the audience to join in singing Momende multiple times, each iteration in a different arrangement. This shared, physical act of singing together was almost radical in a time when music consumption is often private and algorithmically filtered.
The setting of the cinema turned concert hall underlined the hybrid nature of the event, where music could be a site of both deep listening and active participation. The night offered a sense of cultural continuity in motion, with performances ranging from Gigashvili and Nikala's tender opening to Mechanical Rainbow's sonic adventures and the joyful, multi-voiced renditions of Momende.
The Momende music video debut showcased a distinctly Zoomer aesthetic, featuring bright, saturated colors, knowingly kitsch humor, and Sims-like characters. It hinted at deeper cultural undercurrents, such as the fluidity of identity, the playful recycling of older aesthetic tropes, and the blurred lines between reality and its online simulacra.
Overall, the premiere of Momende felt like a conversation across time, genres, and generations, and was a cultural snapshot of Georgia's evolving soundscape. It served as a reminder that music in Georgia today is not frozen in categories, but moves freely between them, creating spaces where the past can converse with the present. The event was a live experiment in how Georgian artists navigate tradition and innovation, seriousness and play, the personal and the communal.
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