Racing data titans seal groundbreaking merger agreement
New and Improved Horse Racing Coverage
Look out, racing world! Total Performance Data (TPD) and tripleSdata are teaming up to offer unparalleled live and post-race horse racing performance data from over 100 tracks spread across 11 countries. Say goodbye to boring, old data and hello to the future of racing.
This power couple will become one, providing top-tier data to racecourses, stakeholders, bookmakers, media, and racing enthusiasts 365 days a year. Get ready to witness the thrilling races like The Breeders' Cup, The Saudi Cup, The Dubai World Cup, The Everest, The Melbourne Cup, Royal Ascot, The Pegasus, St Leger, The US Triple Crown, and many more iconic events.
Fans can rejoice, with the ability to monitor live and post-race tracking data to better understand the performances of the world's elite thoroughbreds. And let's not forget about TPD's innovative automated in-play odds, now available for races worldwide, allowing fans to bet on the most prestigious events even after the races have started.
Crucial to TPD's success is their commitment to creating new revenue streams for racecourses. With over £50 million bet on their in-play odds, they've proven that this is indeed a reality. Entain, Sky Bet, William Hill, Bet Victor, Boylesports, and many more have jumped aboard the TPD bandwagon, leveraging their fully automated and neural network-inspired live odds.
The tripleSdata team, led by Carlos Santo and Sebastian Scholz, will be joining TPD's Board and lending their expertise to the day-to-day management of the growing global team, which currently boasts over 40 employees in offices in London and Sydney. Brad Higgins will handle APAC sales, while John McBroom will lead the global sales effort. Look forward to the addition of even more talented individuals to the ranks of engineers, data scientists, machine learning experts, AI specialists, and computer vision gurus.
Will Duff Gordon, CEO of TPD, expressed his excitement about the new partnership: "We're delighted to welcome the talented and ambitious tripleSdata team. Together, we'll build a global champion of horse racing tracking and revenue generation.
"Joining forces allows us to attract the level of investment and talent necessary to bring advanced data to racing, making the sport more enticing and the betting experience more enjoyable.
"Our goal is to offer multiple updates per second on speed, position, and stride, peeling back the curtain on how horses run. With data-hungry sports fans in mind, we're confident that this collaboration sets us on course to win over a new generation."
Carlos Santo, CEO of tripleSdata, shared his enthusiasm for the partnership: "The merger brings together two forward-thinking companies dedicated to technological advancements, ready to capture new opportunities and expand our offerings.
"Innovation, adaptation, and resilience will be key in an evolving landscape, and we'll continue to deliver cutting-edge data solutions and experiences to our customers and stakeholders within the racing and wagering industries."
Sebastian Scholz, CTO of tripleSdata, added: "We're all thrilled about this groundbreaking merger and can't wait to combine the development teams from Total Performance Data and tripleSdata to create a powerhouse of product development.
"This is more than just a merger; it's a catalyst for breakthroughs in artificial intelligence, machine learning, cloud-based applications, equine welfare, sensor fusion, computer vision, in-play betting, and graphics applications."
The Chairman of TPD, Eamonn Wilmott, was equally ecstatic about the union, stating: "This is one of the most obvious fits I've ever come across in my many years of M&A deals. Carlos and Sebastian have built an amazing company, and we couldn't be happier to collaborate with them.
"They're passionate about the future of racing, and we share a vision of driving maximum revenues back to the sport. Throughout the negotiations and due diligence, they've been an absolute pleasure to work with, and we're all extremely excited about the future we're now building together."
The partnership between Total Performance Data (TPD) and tripleSdata promises to revolutionize horse racing by offering top-tier data on 100+ tracks worldwide. Fans can look forward to enhanced racing coverage, including prestigious events like The Breeders' Cup and The US Triple Crown.
With cutting-edge data solutions, TPD and tripleSdata aim to provide multiple updates per second on speed, position, and stride, enriching the understanding and enjoyment of horse racing for sports fans.
