Racing data titans reach unprecedented merger in horse racing industry
In a groundbreaking move, TripleSdata and Total Performance Data (TPD) have merged to form the world's largest automated distributor of live horse racing performance data [1]. This partnership promises to revolutionize the horse racing industry by providing comprehensive, real-time racing data collections and services on a global scale.
TripleSdata, renowned for its advanced GPS racing technology, has made significant strides in the industry, with partnerships such as those with TAB NZ applying next-generation 4G GPS tech at numerous racecourses [3]. On the other hand, TPD has a strong track record of delivering live data coverage to major clients and supporting large volumes of racehorse tracking globally [2].
The merger brings together these two powerhouses, combining their expertise in live analytics and tracking technology to create a more robust and expansive data solution for the horse racing industry [1][2]. This partnership builds on TPD's recent growth phase, including new product launches and expansion into new tracks, and tripleSdata's deployment of innovative GPS-based solutions [2][3].
The merged entity will now supply live and post-race performance data from over 100 racetracks in 11 different countries [1]. Racing fans can look forward to accessing live and post-race tracking data, which will help contextualize the performances of the world's leading thoroughbreds [4].
The combined company will have a team of over 40 people globally, with offices in London and Sydney [5]. Sebastian Scholz, CTO of tSd, is eagerly anticipating the incorporation of the two development teams from Total Performance Data and tripleSdata [6]. TPD Chairman, Eamonn Wilmott, is equally delighted to join forces with TripleSdata, expressing his passion about driving maximum revenues back into the sport of horse racing [7].
Carlos Santo, CEO of tSd, is confident that the merger goes a long way to achieving the goal of engaging a new generation of data-hungry sports fans [8]. As part of the merger, Santo and Scholz, founders of tSd, will join TPD's Board and assist with day-to-day management [9].
The merged company is dedicated to pushing the boundaries of possibilities through technology and unlocking new opportunities to expand product offerings [10]. This includes expanding its teams in the realms of artificial intelligence and machine learning, cloud-based applications, equine welfare, sensor fusion, computer vision, in-play betting, and graphics applications.
The merger also marks a new revenue stream for racecourses, with over £50 million now being bet on TPD's in-play odds [11]. Racing fans can now bet on prestigious events after the off, thanks to TPD's unique automated in-play odds, which will be available for all racecourses across the world [12].
In conclusion, the merger between TripleSdata and Total Performance Data represents a significant leap forward for the horse racing industry. With its focus on live, GPS-based horse racing data, the merged company promises expanded coverage and richer, live in-play racing data experiences to the horse racing and sports betting markets internationally [1][2][3]. The merged entity aims to make the sport of horse racing more appealing and make betting more fun through multiple updates per second on speed, position, and stride.
The merged entity will now supply live and post-race performance data from over 100 racetracks in 11 different countries, opening up opportunities for racing fans to access live and post-race tracking data of the world's leading thoroughbreds [1]. In the realm of sports betting, this merger marks a new revenue stream, with over £50 million now being bet on TPD's in-play odds, allowing racing fans to bet on prestigious events after the off, thanks to TPD's unique automated in-play odds [11].
