Racing data titans reach groundbreaking union agreement
Major horse racing data providers, Total Performance Data (TPD) and tripleSdata, announce their merger to create the world's most extensive distributor of live racing data. This consolidation will enable the merged entity to cover over 100 racing tracks from 11 countries, providing 365 days of continuous data.
The combined operation will offer live and post-race performance data for significant racing events, including The Breeders' Cup, The Dubai World Cup, The Everest, The Melbourne Cup, Royal Ascot, and the US Triple Crown. The detailed tracking data will allow racing fans to analyze the performances of top thoroughbreds, and will also provide access to TPD's automated in-play odds for betting on these events worldwide.
TPD's strategic vision has focused on generating new revenue streams for racecourses, with the merger marking over £50 million in in-play bets on their automated odds. Key partners include Entain, Sky Bet, William Hill, Bet Victor, and Boylesports.
The founders of tripleSdata, Carlos Santo and Sebastian Scholz, will join TPD's board and help manage a team of over 40 global employees. The new entity's operations will be spearheaded by Brad Higgins in APAC and John McBroom globally. Plans for expansion include adding engineers, data scientists, and AI experts to existing teams, as well as creating a new sensor fusion division that specializes in computer vision, enhancing the next generation of racing insights.
Will Duff Gordon, TPD's CEO, expressed excitement about the partnership, emphasizing the potential for increased revenue for the racing industry. Duff Gordon highlighted the unique capabilities of TPD and its partners in making racing more appealing and engaging, aiming to attract a new generation of data-driven sports fans.
Carlos Santo, the CEO of tripleSdata, described the merger as a stepping stone for the companies to innovate and adapt in an evolving market. The combined entity will strive to deliver unrivaled data solutions and experiences to customers and stakeholders in the racing and wagering industries. Sebastian Scholz, tripleSdata's CTO, looked forward to the synergies between the two development teams, predicting a significant growth spurt in areas like artificial intelligence, cloud-based applications, and equine welfare.
Eamonn Wilmott, TPD's chairman, believed the merger was a perfect fit, promising to drive maximum revenues back into the racing industry. Wilmott appreciated the passion and determination shown by the tripleSdata team during the merger discussions and was excited about the future the two organizations could build together.
The merger of TPD and tripleSdata promises to expand the breadth and depth of data coverage in the horse racing industry, ultimately delivering more comprehensive insights and analytics to stakeholders. To stay updated on the combined entity's progress and expanded coverage, follow official announcements or contact them directly.
- This merged entity, encompassing TPD and tripleSdata, will now offer live and post-race data for various racing events, extending to sports like horse-racing, including the Breeders' Cup, The Dubai World Cup, The Everest, The Melbourne Cup, Royal Ascot, and the US Triple Crown.
- With the combination of TPD and tripleSdata, the new operation aims to deliver unrivaled data solutions and experiences in the horse-racing and wagering industries, innovating and adapting in an ever-evolving market while focusing on computer vision, artificial intelligence, cloud-based applications, and equine welfare.
