Racing data heavyweights seal groundbreaking consolidation agreement
In a groundbreaking move, TripleSdata and Total Performance Data (TPD) have announced their merger, creating the world's largest automated distributor of live horse racing performance data. This merger is set to revolutionise the way horse racing data is accessed and utilised, with a particular focus on engaging a new generation of data-hungry sports fans.
The combined company, with a team of over 40 people globally, will supply live and post-race performance data from over 100 racetracks in 11 different countries, 365 days a year. This extensive coverage includes many of racing's most valuable and notable races, such as The Breeders' Cup, The Saudi Cup, The Dubai World Cup, The Everest, The Melbourne Cup, Royal Ascot, The Pegasus, St Leger, The US Triple Crown, and more.
Carlos Santo, CEO of TripleSdata, believes the merger will unlock new opportunities and expand product offerings. He stated, "We are passionate about the future of racing and aim to drive maximum revenues back into the sport." The merger is also seen as a catalyst for ground-breaking product development, with the incorporation of the two development teams from Total Performance Data and TripleSdata expected to lead to significant advancements.
The merger will allow for TPD's unique automated in-play odds to be made available for all racecourses across the world, allowing fans to bet on these prestigious events after the off. This feature, which has already garnered over £50 million in bets on TPD's in-play odds, is set to make the sport of horse racing more appealing and make betting more fun by providing multiple updates per second on speed, position, and stride.
In addition to the existing teams of engineers, data scientists, machine learning and AI experts, and the new sensor fusion division specializing in computer vision, Brad Higgins will drive APAC sales, while John McBroom will lead the global sales effort. The combined company is also keen to expand its teams in the realms of artificial intelligence and machine learning, cloud-based applications, equine welfare, sensor fusion, computer vision, in-play betting, and graphics applications.
The merger is seen as one of the most obvious fits by TPD Chairman, Eamonn Wilmott. He expressed his excitement, stating, "We are thrilled to be part of this merger and are looking forward to delivering unmatched data solutions and experiences to customers and stakeholders in the racing and wagering industries."
Entain, Sky Bet, William Hill, Bet Victor, and Boylesports are among the companies that already leverage TPD's fully automated and neural network-inspired live odds. As the combined company continues to innovate and adapt in an ever-evolving landscape, it is poised to redefine the horse racing data sector and provide unprecedented insights for stakeholders like bettors, trainers, and racing organisations.
The combined entity, with a focus on revolutionizing horse racing data, aims to offer live and post-race performance data for various racing events, including prestigious races like The Breeders' Cup, The Saudi Cup, and The Dubai World Cup. As part of this endeavor, they plan to introduce in-play odds for all racecourses globally, making betting more engaging by providing real-time updates on speed, position, and stride.
In the pursuit of driving maximum revenues back into racing, the merger also promises ground-breaking product development, with the incorporation of both development teams expected to lead to significant advancements in technology, such as artificial intelligence, machine learning, and computer vision.
